Developed and executed business transformation and growth strategiesDriving new product launches and market positioning.Successfully introduced Axence SecureTeam and Axence ConnectPro to the market, focusing on demand generation, sales growth, and client acquisition.Led marketing initiatives to enhace brand visibility and market share.Enabled significant growth through the development and new cooperation models for Partner Channels.Owned product strategy and lifecycle for Axence SecureTeam, a SaaS security awareness platform.Delivered key business objectives, including OKRs, KPIs, and ROI, while managing teams and P&L accountability.Strengthened the IT & cybersecurity community through industry engagement and collaboration.Conducted market research and drove customer success, satisfaction, and retention efforts.Led brand repositioning initiatives and business transformation to win on competetive market.

Leads the team of marketing specialists & designersResponsible for marketing strategy & budgetGenerate new leads and business opportunitiesMedia relations, content stategy, community building

B2B Marketing Services for IT companiesStrategy, branding, lead generation, demand generation, community building, networkingAdvisor and consulting

www.legalways.pl

We talk about business, sales and marketing in IT sector. We educate vendors, resellers, VAR, integrators etc. in terms of lead generations, strategy, business developments, partner channel etc.

Responsible for 360 degree marketing communication and PR at Soneta software house - producer of ERP system enova365 - innovation and improvement trough new strategies, procedures and tools (websites, marketing automation, design funnel&pipeline)- managing marketing budget - leading and managing the team of expert marketers - delivering and exceeding KPIs, ROIs, advanced analytics - 52% lead generation increase in year-over-year / 25% reduction of cost per lead"- delivering qualified leads (B2B)- brand strategy- organising successful IT and business events- executing complex marketing campaigns- managing agencies and vendors

Responsible for 360 degree marketing at Soneta software house - producer of ERP system enova365 (Microsoft Partner of the Year. Applications). Duties:- comprehensive marketing communication and PR;- project coordination;- media relations;- writing and distributing press releases and articles;- copywriting and content marketing ( reports, bulletins, booklets, guidebooks etc.);- event production – planning and supervision;- visual brand identity and graphic design; - preparing marketing materials (e.g. leaflets, price list, gadgets); - marketing support to authorised partners (the network of 230 resellers);- social media editor and advertiser - Google AdwordsEditor at Ksiegowiprzyszlosci.pl financial portal (www.ksiegowiprzyszlosci.pl).Responsible for events, media and partners. Event production – conference “A Year after Deregulation” - planning and supervising. Media relations with TVP Info (TV news channel), Dziennik Gazeta Prawna (major daily press)Public relations – cooperation with Employers' organization, sector associations etc. Social media, promotion, adverts.

Business Academy - meetings, blog, video, content. Business Conferences and webinars - influencers, leaders, experts, media 60+ business case studies

Event Managment, Luxury Travel Managment, Project Coordinator, Editor• coordinating key projects and programs, planning and executing budgets, negotiations and purchase of services, leading B2B relationships with key partners;• event management – planning and production of national and international events: conventions, conferences, business meeting, exhibitions, seminars, incentives and corporate travel; organising taylor-made luxury travel for prestigious clients under Milesaway brand; • marketing & PR - cooperation with the media, websites admin & editor (copywriting), design and copy of catalogues, albums, printed materials, guidebooks;• participation as a hosted buyer in various exhibitions and fairs in Europe and around the world (EIBTM Barcelona, IMEX Frankfurt, ITB Berlin, CIBTM China, Meetings Africa Johannesburg);Editor of Milesaway Travel Magazine - quarterly magazine dediceted to luxury travel market, luxury goods and services & life-style. editing of Milesaway Travel Magazine - research (incl. interviews), writing and edition of articles- preproduction & production of magazine incl.: translations; preprint preparation, content editor of iPad application;- promotional activies with distributors and POS- cooperation with other publishers and media (Money.pl, WP.pl, Czas Wina, Onet.pl) - content productionMilesawayTravel.plMilesaway.plPolandevents.com

ELF Summer School on Leadership - Project Coordinator, speaker and facilitatorELF Education as Location Factor - speaker and facilitatorELF Liberty and Civil Society in Enlarged Europe - Project Coordinator, editor, facilitator

day to day support to the Secretary General, political advisory and reporting on political news; cooperation on preparing policy statements; internat and external communication, website, general support at the events