Robert Pownall Email & Phone Number

Responsibilities: -Developing social media content and campaigns -Working in collaboration with partner organisations to bring about shared goals -Engaging in public discourse to push ideas into the open and to highlight campaigns, e.g. TalkRadio debate with James Whale and speech opposite Downing Street -Responding and interacting with members of the public and fellow campaigners to work out effective campaigning strategies Achievements: -Co-hosted and promoted… Show more Responsibilities: -Developing social media content and campaigns -Working in collaboration with partner organisations to bring about shared goals -Engaging in public discourse to push ideas into the open and to highlight campaigns, e.g. TalkRadio debate with James Whale and speech opposite Downing Street -Responding and interacting with members of the public and fellow campaigners to work out effective campaigning strategies Achievements: -Co-hosted and promoted several demonstrations, including the largest anti-hunting march in recent history and largest public protest of the entire General Election campaign: --https://www.standard.co.uk/news/london/make-hunting-history-protest-thousands-descend-on-downing-street-in-antihunting-march-a3551691.html-Event Page: https://goo.gl/CESZHp-Created and handed in a 200,000 strong petition against the National Trust licensing of hunting- supported the subsequent resolution and campaign which led to a significant change in guidelines: --https://goo.gl/mCT1Gs-Working alongside partner organisations through both social media and grassroots public activism to secure a commitment from the Government to abandon Manifesto commitment to hold a free vote on repeal of the 2004 Hunting Act -Largest followed anti-hunting organisation in the UK (419,000 followers), Average weekly reach of 1 million+ social media users, 300,000 weekly user engagements and 50 million+ accumulative video views-Utilised targeted demographic advertisements during the 2016 General Election - supporting 16 anti-hunt candidates and returning 12 members of Parliament -Cycled 84 miles for the 84% against fox hunting - raising over £10,000 for Freshfields Animal Rescue Show less

-Creation of social media posts and content with an aim to grow followers and increase engagement -Gaining maximum exposure for CBTH investigations through different channels-Live streamed eventsAchievements; -Facebook following grew from 4,000 to 65,000 -Reach and engagement increased tenfold -Helped support lobbying events at House of Commons and spoke to MPs about legislation-Ran a successful campaign to cancel the British Shooting Show

London, United Kingdom

-Celebrity Research- Finding influencers and public figures who have sympathies towards PETA’s goals;Identifying potential partners for campaigns/ helping share PETA messages + discussing with colleagues-Celebrity Outreach-Sending out VSKs, birthday cards, cookbooks to help build relationships with celebritiesE.g. Identifying Dougie Poynter as someone who has a concern about environmental sustainability and animals but uses leathers in his new clothing line – sent… Show more -Celebrity Research- Finding influencers and public figures who have sympathies towards PETA’s goals;Identifying potential partners for campaigns/ helping share PETA messages + discussing with colleagues-Celebrity Outreach-Sending out VSKs, birthday cards, cookbooks to help build relationships with celebritiesE.g. Identifying Dougie Poynter as someone who has a concern about environmental sustainability and animals but uses leathers in his new clothing line – sent out an informative letter asking him to consider dropping the use of animal products-Assisting with demos- Dog Roast Demo 21/08/18 - leafleting and engaging with members of the public + helping construct masks for Pamplona demo-Follow up calls- UK’s Hottest Vegan, Hero to Animals Award, Vegan Dining List, Dog Roast Demo, Animal Experiments data-Finding potential candidates for UK’s Hottest Vegan- found Cath Kendall who was the eventual female winner-Updating Celebrity database- Ensuring birthdays + categories are up to date, as well as uploading correspondence with agents/managers – handled August Birthdays’ – identifying celebs to be contacted and ensuring cards sent out in time -Vegan Festival Guide- highlighting the top vegan vendors and eateries at several summer festivals + creating a blog post around this-Updating Gorkana- Finding newspapers, websites and journalists to target for regional press releases-Built two major University lists – Student papers as well as almost 100 vegan and green societies that may be sympathetic towards publicising PETA’s campus rep role Show less