Robert Prigge Email & Phone Number

Greater Minneapolis-St. Paul Area

• Managed and mentored a team of 6 direct reports
• Reviewed, edited, and provided feedback on all ecommerce promotional assets and emails
• Coached writers on creating concise, punchy, on-brand promotional headlines and copy for SportsmansGuide.com
• Edited all promotional copy and product detail copy across ecommerce digital and print channels for content, effectiveness, adherence to brand voice and style
• Managed catalog projects and approved copy content for 15-20 print catalogs per year
• Wrote content for special projects and high-visibility emails, campaigns, and initiatives, including radio ads, promotional videos, podcast ads, social media content, UX content, and customer experience content

South St. Paul, MN

St Paul, Minnesota, United States

Digital copywriting and editing of home page assets, banner ads, landing pages, personality pages, customer service pages, etc. for ShopNBC.com retail website and interactive platforms. Key contributor to strategic naming team, developing names for products, collections, brands, shows, marketing levers.

Brand manager for Jewelry and Watch categories, ensuring consistency of brand voice and messaging across TV, web, mobile, social media. Major brands included Ed Hardy Watches, Invicta Watches, Seiko Watches & Clocks, Christian Audigier Watches, EFFY Jewelry.

Digital copywriting of home page assets, banner ads, landing pages, personality pages, customer service pages, etc. for ShopNBC.com retail website and interactive platforms.

• Developed and wrote original, SEO content for more than 60 law firm and attorney web sites nationwide, meeting or exceeding deadlines and delivery dates
• Participated in team conference calls involving project managers, SEO consultants, attorney editors, designers, clients
• Conducted in-depth interviews with clients to gain information and direction to be used in creating websites
• Notable achievement: Awarded "Draft of the Week" by attorney editors for writing creative, compelling, 14-pg custom website for a California elder abuse attorney

Retail copywriting for "The Sportsman's Guide" print catalog and website - the "fun to read" catalog. Wrote in a fun, conversational tone to describe and sell a wide variety of products from ammunition to ladies apparel.

Bs, Cum Laude, Mass Communications

Activities and Societies: PRSSA

Education record