Robert Pullins Email & Phone Number

Tempe, Az, Us

Brentwood, Tennessee, Us

Temporary and ongoing work with clients including business consultants, digital marketing agencies, and online retailers. Projects and responsibilities include:• Monthly & quarterly marketing plans & budget development • Building marketing project management systems • CRM systems design & management• Brand management, including graphic design & video creation• Multi-touch marketing automation systems design & implementation• Demand generation strategy planning, implementation, & optimization for organic & paid acquisition channels• Website mapping, design, and maintenance, including eCommerce• eCommerce acquisition strategy development & implementation, including Amazon Seller Central• Email strategy development, systems implementation & design• Content & Social Media marketing strategy development, & implementation• Seasonal campaign ideation and creation• Market research and analysis

Seattle, Washington, Us

Chandler, Az, Us

Chandler, Az, Us

After a period of intense growth, Vensure acquired my previous company (Avitus Group) and I moved over to the Vensure marketing team where I now oversee digital marketing for Vensure Employer Services and their numerous division partners. - Strategize, implement and monitor all digital marketing efforts on all relevant platforms- Lead the digital marketing team- Rebuild digital marketing systems to efficiently support current divisions partners and position the department and tooling to quickly scale for aggressive expansion in the market- Improve visibility to KPIs for division leaders and key internal stakeholders through reporting development

Billings, Mt, Us

Oversaw and implemented the digital strategy for Avitus Group and all 12 services it offers. Strategies included email marketing, PPC, SEO, social (paid and organic), content marketing, and site UX improvements. - Drove separation of content engine into separate brand to successfully drive higher engagement and awareness of Avitus Group- Standardized the marketing funnel, implementing a new customer journey map- Built reports to measure digital demand gen success, tracking all the way to revenue produced- Led the development of and participated in the creation of a broad range of offers, lead magnets, videos and other digital materials- Worked closely with internal sales and division leaders to improve results and efficacy of digital marketing systems

Phoenix, Az, Us

All tasks in this role required significant hands-on involvement, such as design, copywriting, or editing, even when not specified.Planning, executing, and managing an integrated marketing approach for B2C and B2B efforts, resulting in consistent year over year growth. Efforts include: o Developing and managing content marketing strategy o Developing and managing social media strategy o Optimizing and managing SEO and PPC advertising strategy o Developing and managing regular promotions o Developing and managing all PR effortsSimplifying the B2C purchasing process Developing new marketing SOPsDeveloping new marketing training programImplementing new task management software use department wideManaging and contributed to the rebranding of the company to modernize aesthetics and language and reflect company goalsCo nducting extensive CRM and ESP marketing database cleanup,Planning, implementing logic, and overseeing material creation for automated campaignsDeveloping and managing email marketing campaign strategy, including redefining segmentsServing as Project Manager for all marketing initiatives, digital and physical, including serving as Editor and Creative LeadImplementing inaugural focus group programServing as Marketing Analyst, deriving strategic value for marketing efforts from CRM database, web metrics, and surveysPerforming extensive trade show process improvement, resulting in significantly lower costs for trade shows and higher lead capture/sales resultsPlanning, executing, and managing all trade shows, including booth design, logistics, and staff rolesIdentifying, negotiating with, and managing partnerships, vendors, and contractorsResponsible for all Marketing team hiring decisions and managing all Marketing Staff as direct reports

Raleigh, Nc, Us

Develop and manage multichannel digital marketing strategy for several clients with focus on ROISet quarterly budgets and strategies with SMART goalsServe as website manager, working with developers and designers to ensure proper function and improve lead captureResearch and implement sponsorship and organization-related branding opportunitiesDevelop, manage, and implement content marketing strategyDevelop, manage, and implement SEO marketing strategyDesignate budget to and work with PPC and Social Media teams to reach goals

• Prospect, sell, and close new accounts• Perform market research• Plan, implement, and manage clients' integrated digital marketing campaigns• Manage clients’ advertising spend, optimizing ROI• Manage brand development and product positioning, including copy, web design, and print design• Serve as Content Marketing Manager• Serve as Marketing Analyst for all digital avenues• Monitor and optimize ROI

• Planned, executed, and managed an integrated marketing approach, leading to consistent growth • Served as Marketing Analyst, deriving strategic value from CRM database, web metrics, and surveys• Worked closely across departments with technical and functional teams to accomplish goals• Developed branding strategy, including pricing differentiation• Responsible for all Marketing team related hiring decisions and managed all Marketing staff

- Established voice and selected subject matter- Edited and drafted original copy- Conducted reader survey's to provide most relevant content to them- Monitored and reported on web traffic patterns- Utilized NoD as content marketing for Sessions College, opening sales funnel- Built partnerships and affiliate relationships- Managed advertising sales associate, developed media kit

• Served as Project Manager for all marketing initiatives, digital and physical – working across departments to accomplish goals• Developed and managed email marketing campaign strategy• Developed and managed content marketing strategy• Developed and managed social media strategy• Responsible for SEM advertising strategy and implementation• Developed monthly promotions, including managing Creative• Coordinated physical and online events• Developed and managed all PR efforts• Managed partnerships, vendors, affiliates, and contractors

• Served as Marketing Analyst assistant• Copywriting, including promotions, press releases and blog posts• Represented college at online and physical events• Completed day-to-day tasks regarding CRM review, email marketing, social media, and more

Bachelor'S, Design Studies And Business

Certificate, Entrepreneurship