Robert Reddekopp Email & Phone Number

Calgary, Ab, Ca

As part of the Senior Management Group, I lead internal and external marketing and communication programs that assist in building awareness, establishing company loyalty and further positioning EnergyLink as a market leader. I am also responsible for the development and management of internal systems, controls and processes to ensure seamless execution of day-today operations.

4000 - 4Th Street Se

With a committed focus on developing innovative marketing, brand and communications programs that reflect the vision of INNOVA Global and its Group of Companies, Robert leads the marketing and communications initiatives for INNOVA Global, INNOVA Braden, INNOVA Braden Europe, INNOVA Consolidated Fabricators and INNOVA St George Steel. With a focus on establishing an international brand and creating results–driven programs that further positions INNOVA and our Group of Companies as global… Show more With a committed focus on developing innovative marketing, brand and communications programs that reflect the vision of INNOVA Global and its Group of Companies, Robert leads the marketing and communications initiatives for INNOVA Global, INNOVA Braden, INNOVA Braden Europe, INNOVA Consolidated Fabricators and INNOVA St George Steel. With a focus on establishing an international brand and creating results–driven programs that further positions INNOVA and our Group of Companies as global leaders, I am responsible for forging a collaborative culture that effectively positions INNOVA’s diverse product lines and services. Show less

Calgary, Alberta

Recognized as the fastest growing accounting, tax and business consulting firm in Canada, I am responsible for building and managing MNP's national creative team which acts as an in-house agency for the firm. We provide strategic support to the firm and its 24 business units through the creation and execution of a variety of marketing and communication programs including digital, advertising, collateral, promotional videos and event marketing. Responsibilities also include negotiations with… Show more Recognized as the fastest growing accounting, tax and business consulting firm in Canada, I am responsible for building and managing MNP's national creative team which acts as an in-house agency for the firm. We provide strategic support to the firm and its 24 business units through the creation and execution of a variety of marketing and communication programs including digital, advertising, collateral, promotional videos and event marketing. Responsibilities also include negotiations with external suppliers and the development and execution of a multi-million dollar national advertising budget. I am extensively involved with identifying key opportunities and the creation of programs that have assisted the firm in consistently exceeding revenue targets - establishing MNP as the fastest growing national accounting, tax and business consulting firm in Canada.• Developed strategic and targeted B2B marketing programs that have assisted in increasing firm revenue year over year by 532%, since 2005• Have successfully positioned MNP in new markets including Vancouver, Toronto and Montreal• Spearheaded a complete refresh of the MNP brand, building a national presence • Have built, managed and mentored a solid and diverse communications and design team while implementing Measure to Manage program that ensures a more efficient operation of overall department• Personal commitment to brand governance and creative development ensures MNP identity remains consistent and effective throughout all mediums• Have utilized creative programs, tools and messaging to build brand loyalty and internal awareness with each of our 3,500 team members in 65 locations throughout Canada• Developed policies and communication templates to assist the firm in the seamless execution of digital, advertising and marketing requests - currently the department produces more than 4,000 projects annually Show less

Calgary, Alberta

As a senior member of the Hendrick & Associates team I was fully accountable for this agency’s performance and ensuring client’s needs were always maintained. My hands-on approach and diverse background allowed me to be involved with every facet within this organization. I worked closely with clients providing them with a full spectrum of services including marketing plan development, copywriting, brand creation and governance, event management, research and planning, creative implementation… Show more As a senior member of the Hendrick & Associates team I was fully accountable for this agency’s performance and ensuring client’s needs were always maintained. My hands-on approach and diverse background allowed me to be involved with every facet within this organization. I worked closely with clients providing them with a full spectrum of services including marketing plan development, copywriting, brand creation and governance, event management, research and planning, creative implementation, production fulfillment as well as media planning and buying. • Developed and executed strategic brand direction, advertising and communication for Canadian North Airlines. With effective branding and the creation of unique programs and advertising, was able to position the airline as the preferred carrier throughout Northern Canada. This resulted in an average of 8% year-over-year increase in market penetration and profitability for Canadian North from 2000 to 2004. • Developed an innovative brand and launch for HMY Airways that focused on the notion of “airline travel finally looking up”. Extensive media launch including outdoor, newspaper, radio, event marketing and publicity. This resulted in 100% occupancy over first three weeks of operation.• Working with Western Acura Dealers Association, I provided leadership of integrated promotional programs, premium brand governance and price-point advertising. These unique promotional initiatives and effective advertising assisted in increasing Western Division standings by consistently exceeding national average of Acura units sold and surpassing established targets in 2003 and 2004. Client history includes Canadian North Airlines, Acura (Western Dealer Association), HMY, CN Rail, Calgary Eaton Centre / TD Square, Macleod Dixon LLP, Optimum Dentistry and Tim Hortons. Show less

Calgary, Alberta

Reporting directly to the Vice-President of Client Services and various Account Managers, I was responsible for ensuring their needs were always maintained. Part of my responsibilities was the coordination of nation-wide cross promotional opportunities for General Motors and Goodwrench as well as the facilitation of retail advertising and direct marketing materials throughout dealerships in Western Canada.• Coordinated the Michelle Wright Chevy Thunder Canadian Tour ensuring General… Show more Reporting directly to the Vice-President of Client Services and various Account Managers, I was responsible for ensuring their needs were always maintained. Part of my responsibilities was the coordination of nation-wide cross promotional opportunities for General Motors and Goodwrench as well as the facilitation of retail advertising and direct marketing materials throughout dealerships in Western Canada.• Coordinated the Michelle Wright Chevy Thunder Canadian Tour ensuring General Motors presence at each concert as well as organized VIP receptions and Meet & Greets prior to and following each event.• Organized GM Sales Rally’s across Western Canada to generate interest and excitement for new products. Show less