For over three decades, ERGO Research, Inc. has been considered the “go to” company for photo session and entertainment industry hair stylists, salons and hair care companies seeking leading edge hairstyling tools. As the producer of ERGO Styling Tools, ERGO is widely regarded as the industry leader in delivering perfectly ergonomic hair styling tools that meet the quality standards and after sales service needs of this demanding clientele. Tens of thousands of professional stylists have been inspired and served by the creative energies of ERGO Research founder, Robert Reed. In fact, Reed is so highly respected by his peers that he ranks in the top 1% of endorsed hair care professionals on LinkedIn.Reed developed this passion of serving stylists while serving as President and co-owner of Hikari Scissors U.S.A. He is widely credited by many as the main drive behind this world leading and most exclusive brand. It was Reed’s strategy to develop lifelong Customers and many stories of his commitment to serving the styling community have been written about in numerous trade magazines and Customer Service books. In forming ERGO Research in 1994, Reed was determined to research, develop or discover the most complete ergonomic collection of styling tools in the world. Reed is the creator of the successful educational program, the "Art of the Blow Dry", presented to leading salon groups in North America and the United Kingdom.With over four decades of industry insight gained as a professional products distributor, manufacturer (as Corporate Vice President of Sales and Marketing for the professional division of Vidal Sassoon and Vice President of Sam Villa, a creative partner of Redken 5th Ave) and over 35,000 salon visits throughout 4 continents, Reed is well versed in the needs of professional salon owners and stylists, school owners, educators and students and has consulted cosmetology boards regarding sanitation practices.According to the publisher of America’s leading trade journal, “Robert Reed and ERGO receive more positive press coverage than companies 10 times their size. ERGO simply has more meaning to the stylist and Robert Reed continues to capture the imagination and allegiance of the professional salon industry in North America”.Reed has been honored as a judge for the North American Hairstyling Awards 2020, 2021, 2022, 2023 and 2024.Robert Reed & ERGO have proudly produced styling tools for industry leaders such as:American CrewAvedaCreative Nail DesignEuforaMatrixPaul MitchellP&G Professional (Sebastian brand)Redken