Robert Rodden Email & Phone Number

Led a team to bring credit offers to market with data-driven decision making. Managed continuous improvement in credit and customer experience while growing the book. Delivered strategic, multi-year growth plan.

Transitioned Zero Financial into the broader Avant organization and relaunched the banking product under the new brand. Transitioned to the risk org to build a fraud team for all Avant products, including credit card, loan, and banking.

San Francisco Bay Area

Joined a seed-stage credit card startup to lead the development of the credit policies, programs, and strategies including underwriting, fraud, and customer management. Led due diligence efforts with a credit card sponsor bank and managed the integration with the processor. Supported negotiations for debt and receivable facilities and a DDA sponsor bank..

San Francisco Bay Area

Decision Science LeadCreated and lead a team responsible for testing, analyzing, and developing strategies for online credit card acquisitions. Delivered a test frameworks for underwriting a new an unknown population and built consensus for the test to enable timely delivery. Built a roadmap to speed up learning and worked in concert with the modeling team.

Richmond, Virginia Area

Cross-sell LoansWorked with an analytical team to develop a case for launching a new type of loans to our existing cardholders. Included work on prototyping a vision for the customer experience, customer research, and infrastructure assessments.

Richmond, Virginia Area

Credit Card Exposure ManagementLed projects to determine the best way to manage our credit exposure with customers including driving results through other in building a valuations model and credit program approval.

Richmond, Virginia Area

Credit Card Fraud AnalyticsRedesigned the transaction fraud experience with a cross functional team. Collaborated with team to halve declines for consumers who were frequently impacted, without a material increase in fraud loss. Additionally, owned the credit program approval.

Richmond, Virginia Area

Internet Marketing of Credit CardsPerformed analysis on several internet marketing channels. Heavily focused on Capital One's website and optimizing the acquisitions experience, including owning online targeting. Additionally, took ownership of Capital One's online prequalification tool while leading another analyst.

Richmond, Virginia Area

Direct Mail Marketing of Credit CardsPerformed analysis on Capital One's direct mail campaign. Responsibilities included driving growth initiatives, forecasting, and optimizing marketing spend. Supported decisions for millions in marketing costs.