- Auditing/Optimizing the config & setup of our revenue attribution tool, AMM, in order to tie specific marketing activities to the profits they help generate;- Lead/Contact Deduplication with 3rd party tools like Ringlead;- Implementation of data enrichment processes so that the sales organization has all needed info at their fingertips;

● Monitoring and reviewing data that is entered into the firm's matter and client relationship management systems, checking for completion and accuracy;● Evaluating system performance and design, as well as its effect on data quality;● Collaborating with database developers & SFDC system administrators to improve data collection and storage processes;● Leading the lead:lead, lead:contact, contact:contact deduplication efforts;● Documenting processes and maintaining data records;● Reporting data analysis findings to management to inform business decisions and prioritize information system needs;

● Supported the development of the marketing strategy and planning process to ensure the organization is efficiently sound (Responsible for Data Analysis, Communication to internal marketing stakeholders, decisions based on provided data/analytics, process improvements along the way);● Used both Marketo and Salesforce to build reports/dashboards in order to monitor the performance of the marketing activities, in particular the lead funnel end-to-end (e.g. from Respondents at the top, to MQL (‘hot’ leads) and SQO (marketing pipe) and overall Pipe and Bookings);● Ensured operational efficiencies/tools are in place to support the organization (campaigns are created in accordance with agreed rules, leads upload in the system correctly, ROI results, collaboration between Sales/Marketing);● Developed, Implemented & Managed Cross-Sell / Up Sell Models;● Analyzed the lead funnel end-to-end in order to guarantee the achievement of the department’s goals;● Lead monthly/quarterly/annual marketing business reviews providing valuable insights for Sales & Marketing teams and create presentations showcasing current and upcoming projects;● Delivered key insights and recommendations to optimize the performance of the marketing department and marketing programs/campaigns, and assisted the marketing department as a whole in the achievement of its goals;● Maintained marketing processes & Salesforce campaign/customer activities data in order to facilitate easy reporting on program and campaign effectiveness;● Acted as Subject Matter Expert (SME) and provided digital trainings to internal teams (Marketing and Sales) for web analytics reporting inquiries and tools (Salesforce, Marketo, Google Analytics, Tableau);● Communicated and collaborated with a variety of tools including Slack, Confluence and JIRA.

● Worked closely with Digital Marketing Exec to implement and develop Digital Marketing Strategy● Managed and implemented end to end, cross-medium digital marketing campaigns● Achieved 70% increase in web registrations for UKI and 190% for Nordics, 100% increase in the number of event signups● Developed and Implemented the on-page and off-page SEO Strategy for IBM Systems (including URL structure, keyword analysis, content optimization)● Developed and managed multiple projects within IBM Digital Department: deployed over 100 product and campaign landing pages, conducted web audits and SEO projects, optimized the customer journey● Appointed Subject Matter Expert (SME) and enabled more than 50 digital marketers through trainings and other initiatives● Analyzed and developed traffic reports to monitor campaign effectiveness and make insightful, strategic and actionable recommendations● Developed strong experience using conversion rate optimization tools such as Hotjar, Optimizely, Google Analytics, Semrush, Ahrefs

● Increased overall traffic by more than 233% in a 3-month period therefore increased revenue 3 times.● Successfully managed a team of 5 people.

● Increased search engine position rankings for highly competitive keywords.

● Created, managed and promoted personal web properties, ranked them multiple times on 1st place for keywords in moderately competitive niches. ● Gained experience using different tools (SEOmoz, A/B Optimizing platforms, Google Analytics, Google Adwords) and different practices (SEO, SEM, PPC)