Robert Rutter Email & Phone Number

London, England, United Kingdom

London, United Kingdom

I manage the Royal Society’s digital team to deliver all of the Society's digital products and services as the UK's national academy of science, and lead on the strategic approach, marketing, practical application and cultural adoption of digital communications. Responsible for developing the Society's #ScienceIsGlobal social media campaign, reaching over 10 million people on Twitter in just 3 days with over 50k tweets. This campaign highlighted the importance of international collaboration in science lab teams, and was brought about by strong inter-department working within the Society to co-ordinate and collaborate with lab teams and science institutions right across the world.Driving organisational change towards digital-first communications across website, email marketing, SEO and Google Ads, social media and video production, as well as identifying and developing opportunities for the Society to deliver its mission through digital activities.

Responsible for global brand marketing of AAA videogame titles, including Just Cause 3.Delivering all global brand marketing plans and assets, and achieving over 60 million video views on YouTube before product launch through a strong influencer campaign and partnerships with Intel and Gibson (brand assets incl. packaging, ATL/BTL advertising creative, trailers, target audience and positioning, marketing & brand strategy / activation, product lifecycle planning, co-ordination of EMEA/US brand at a central level and PR activities) to hit P&L targets for the project, focusing on flexible and fast turnaround of marketing creative and messaging.

Square Enix London Studios

Responsible for the global marketing of upcoming, unannounced Xbox One, PS4 and PC Square Enix products, including PC F2P titles: driving strategy, acquisition & retention targets, awareness of assigned games externally and internally and delivering all ATL & BTL brand advertising assets, market research and support for our individual territories.

Currently responsible for EMEA Brand Management of Kingdom Hearts, PSP range strategy and future Square Enix product portfolio

Brand management of the multi-million selling Buzz! franchise and SingStar online servicesFormulation and implementation of all aspects of the EMEA region marketing and PR plans for the Buzz! franchiseDay to day franchise management of new and back catalogue Buzz! products and services across the PlayStation platforms and networkCreation of support assets for PAL marketing plans including advertising, print, online, eCRM, PR, event assets, product packagingProvide central point of marketing and sales support for all PAL marketsResponsible for overseeing SingStar website production, offsite digital campaigns and new online initiatives (including SingStore)Feedback and close liaison with development teams on new product initiatives for both Buzz! and SingStar and market suitabilityEffective presentation of new products, services and marketing plans to media, agencies and internally within the business.

Providing in-depth qualitative reports to give development support for PlayStation's 3rd party publishers and developers on their productsLiaising with 3rd party publishers across full product development cycle to ensure best possible products launch on Sony PlayStation platformsRecommendation of market suitability, player usability and product improvements as part of PlayStation's 3rd party approval process.Monitoring of competitive product line-ups on all gaming platforms and reporting to managementAdvising on marketing support potential for externally developed games

Management of "Mario Club Europe" on a daily basis to provide development support and game quality feedback for 3rd party publishers and developersRecommendation of market suitability, possible introduction and market potential of Nintendo's 1st and 2nd party titles.Qualitative game evaluations for Nintendo's 1st and 2nd party titlesProviding product and marketing information for internal departments and external agencies Product presentations for journalists, management, and external agenciesMonitoring of competitive product line-ups on PS2, PSP and Xbox and reporting to managementAdvising Marketing on product positioning in the marketplaceAdvising on marketing support for externally developed games Creation of product media for promotional purposes (screenshots / videos / copy text for print adverts)Central information point for all product-related queries

Taught classes of 30 - 35 students between the ages of 12 and 15. Built relationship with students despite initial language barrier through participation in school activities and after school clubs. I also taught an evening class of 10 adults to provide them with conversational English for travel abroad.Prepared and conducted lessons with an aim to improve students' strength in all areas of English language study. I gave the students an insight into English culture and society by creating lessons and activities, using various media, to let them experience our way of life first-hand.