Chief Revenue Officer (Cro)
Denver, Colorado, Us
Hired to create the enterprise B2B sales process, design the GTM strategy, drive new revenue through Mortgage, Fintech, and Proptech channel partnerships, build and lead the business development team, and achieve product market fit• Built a scalable, repeatable, and measurable sales process that supports the contract execution and implementation of new partnerships, driving new insurance lead revenue• Achieved a $30M Series A funding round through the execution of 18 strategic partnerships with mortgage lending, servicing, fintech, and Proptech participants• Exceeded 20% average MoM growth targets for 2020 policy sales by accelerating our onboarding process and increasing our cross-sell % rates• Created the Org structure, recruited, hired, trained, and scaled the initial 12-member business development team in <6 months• Developed significant relationships and professional network with executive-level mortgage and Proptech participants by creating/delivering presentations, negotiating agreements, and speaking at industry events• Built and nurtured a unique outsourced sales distribution relationship that reduced CAC and increased sales activity by 7X• Grew Premium in Force 3X in 2022 by revising our GTM strategy, reducing sales cycle times and closing deals 43% faster• Directed the buildout of our Hubspot CRM to capture critical sales activity and pipeline data, providing the key metrics and KPIs to properly manage the business• Reshaped the value proposition and core messaging across all sales collateral and social media marketing, resonating/performing better in challenging markets and driving faster partnership adoption