• Conceptualize and create content for a variety channels for brands.• Leverage analytics to write persuasive, messaging that inspires action.• Collaborate with the digital marketing teams on SEO optimization.• Overhauled E-Commerce web content, increasing traffic 10% MoM and yearly sales 20%.Accounts: Skyhorse Publishing, Grand View Media, Athlon Media Group, Caribou Media, Cole Publishing, Bang Media, Belvoir Media Group

• Directed marketing process to improve and consolidate workflow among 10 business units; 25% decrease in approval time.• Reviewed campaign performance across all marketing channels and made decisions to optimize campaigns to beat or meet the targets.

• Developed full-funnel demand generation strategy and effectively deployed marketing resources to drive growth of new and existing business; 30% increase in B2B leads.• Built multi-touch and multi-channel marketing campaigns and experiences; 30% increase in share of voice, launched 5 websites.• Partnered with sales and engineering to identify customer and product opportunities and developed supporting marketing plans.• Developed and managed budget and prioritization across tactics/channels with an eye toward ROI.• Spearheaded the process of creating differentiating and winning content that kept all targets audiences engaged; 2020 Manufacturer of the year by OSEP for webinar program.• Effectively led small team and managing vendors to deliver against business target.• Established corporate marketing thought leadership practice with other HIECO brands.

• Developed content for B2B and DTC clients.• Developed content ideas for online and print publishers.Selected Clients: Bonnier Corp., F+W Media, Skyhorse Publishing, Grand View Media, Athlon Media Group, Harris Publications, GD Media Group, Caribou Media, Cole Publishing, Bang Media

• Led an internal team and vendors to drive conversion of marketing generated opportunities.• Partnered with sales and executive team to refresh brand presence; relaunched corporate website with 5% increase in traffic, 11% increase in leads.• Developed brand social media strategy.• Reported monthly digital KPIs to executive team.

• Managed and executed digital marketing initiatives and content development for a variety of brands. Accounts: WalMart, SC Johnson, L’Oreal USA, Avaya

• Managed client accounts and digital marketing tactics.Accounts: Unilever (Dove, Breyers, Hellmann’s), Nestle

• Managed digital and content tactics for DTC brands.Accounts: Unilever (Pond’s, Hellmann‘s, Promise, Slim·Fast, Wish-Bone, HomeBasics.com)

• Recruited to manage digital marketing strategies for luxury and beauty brands. Brands: Shu Uemura, Dermablend, Giorgio Armani Cosmetics, MIZANI, Biotherm, SoftSheen-Carson

• Directed, developed, and produced consumer products for global publisher of magazines, books, collectable cards, newsletters, and websites.Product Launches: Aircraft of the World, Secrets of the Universe, Money Management Made Easy, At Home with your PC, Cultural Treasures, Creative Playtime, 20th Century Milestones, Biography