Robert Sangyeon Han Email & Phone Number

Shenzhen, Guangdong Province, CN

Shenzhen, Guangdong, China

• Chaired 2023-2025-year purchase strategy for $5B major smartphone chipsets.
• Performed to analyze macroeconomics, geopolitical dynamics, and semiconductor value chain and provide mid-long-term purchase strategy.

Shenzhen, Guangdong, China

• Performed as the primary advisor and consultant for $10M semiconductor projects in China including Cloud & AI BG eco-system blueprint, and new technology management.
• Published in-depth report on semiconductor market forecast based on US-China technology hegemony.

Shenzhen, Guangdong, China

Charge of Sales and Marketing for CIS(CMOS Image Sensor), SoC, Power Management IC, Display Driver IC, Fingerprint, Solutions. Responsible for New business development.Design in activities for Oppo, Vivo, Huawei, Xiaomi, Gionee, Tecno and IDHs(Wingtech, Longcheer, Huaqin, Wind, etc.)

Jung-gu, Seoul, Korea

Business development for IOT (Internet of Things), Wearables and Personal Healthcare.Marketing for Mobile Audio Amp and SW.

Seongnam, Gyeonggi-do, Korea

• Responsible for 140 million Euro for Samsung Electronics (Semiconductor) Business Unit. Interface all levels/functions of customers and lead to involve from executive - Commercial discussion by month - QBR by quarter.

Gyeonggido, Korea

• Make SoC Strategy to prepare after Smartphone World.
• Robust design in activities from Samsung subsidiaries to multiple customers.. Smart TV, Set-top Box, OTT/ Android Camera. Premium complex printer / Portable medical equipment. Wearable computers / Video Conference System
• Task Force Team for Internet of Things/M2M.. Conduct market research with Oracle, IBM, IDC, Cisco, etc.. Cooperates with Cisco for pilot project
• Task Force Team for Wearable computers.
• Responsible for Mobile Healthcare business(New Business for System LSI Division).
• Make MLTP (Mid Long Term Plan).

Gyeonggido, Korea

• China Task Force team for China Smartphone. Develop Camera Image Sensor marketing strategy with value chain analysis. Customers: Huawei, ZTE, Lenovo, Yulong, Xiaomi,Oppo/BBK, Gionee, TCL, other IDHs, etc.. Main Camera.
• Managed US$240MM CIS(Camera Image Sensor) business for Great China region.. Module Partners: Lite-on, MCNEX, Partron, etc

Shanghai

• Responsible for defining strategic objectives (short/long-term), developing organizational policies, and streamlining operations for US$140MM Chinese Business Unit. Increased Display Driver IC revenue contribution by.
• Created annual sales plan and responsible for all activities required to achieve target including: demand forecast, risk management, market research, value chain investigation and government policy understanding
• Managed and cultivated relationships with Key Executives from Tier1 Accounts
• Introduced series of warehouse policies and strategies to hedge A/R and Inventory risk
• Served as host for Korean Diplomats and Chinese customers at Shanghai Expo 2010

Beijing

• Created and fostered strong relationships with numerous Government Ministries including the Ministry of Public Security (MPS), Ministry of Industry and Information Technology (MIIT), State Administration of Radio Film.
• Managed multi-national business group responsible for revenue of US$570MM
• Devised and Implemented HR policies that successfully reduced employee turnover rate
• Served as host for Korean Diplomats and Chinese customers at 2008 Beijing Olympic Games

Yongin, Gyeonggi-do, Korea

• Provided international sales and operational support for mainland Chinese accounts
• Exceeded target by over 20% by generating US$56MM in sales revenue
• Sustained over 50% market share on Chinese accounts

Yongin, Gyeonggi-do, Korea

• Supported Domestic Baseband, Transceiver, EEPROM, App. Processor and Camera Image Sensor sales
• Envisioned and successfully realized product and technology co-marketing initiative that resulted in enhanced partnership between Samsung Mobile, LG Mobile and independent design houses
• Provided Senior Management with market research on business environment, identification of potential threats, future opportunities and recommended courses of action.

Yongin, Gyeonggi-do, Korea

• Awarded two patents:  Method for EPROM defective cells analysis Concept for EPROM security device
• Developed IC test program for MCU, Smart Card and AP products
• Reduced occurrence of semiconductor defects via joint-analysis with design and process engineers
• Created cross-functional team that recommended various methods to optimize mass production time

Master Of Business Administration - Mba, The Entrepreneurship And Strategic Innovation Focus Area, Masters

B.S., Electronic Engineering, Bachelor

Activities and Societies: - 1990-1991 Academic Scholarship, College of Engineering, Inha Univ - 1997 Scholarship, Rotary Scholarship.