-Build and manage annual business plans for 13 wholesalers (CT,NY,RI,VT,MA)-Execute National Brand programs on local level, review and recap results-Coach wholesalers on proper spending against Brand portfolio versus planned budget-Run monthly business update meetings in order to analyze sales numbers and market trends-Make select key on and off-premise account calls with Sales Managers-Conduct training classes for wholesaler sales force-Chosen as mentor to train and develop fellow employees to reach the next level of their career -Included in panel interview process of fellow employees and potential hires-Conduct end of year evaluation reviews with each wholesaler-Set goals and targets to achieve team and region goals-Execute on-premise beer pairing dinners to educate and train key retailers-Manage and analyze pricing in market and recommend appropriate changes by brand

-Managed all promotional activities across on- and off-premise channels-Tracked and analyzed Brand performance and trends-Managed all budgets (Media, POS, Advertising, Packaging, Promotions) for UK Brands-Managed communication of marketing plans and activities to InBev sales team-Participated in the development of all Brand positioning, creative, and media activities-Analyzed market trends in the U.S. beverage industry and provided regular updates to Brand Manager and Marketing Manager

-Managed the Ordering and development of point of sale material for the Bass Brand-Interacted with Brand team and agency to develop point of sale on a timely basis

-Managed the selection and sourcing of point of sale material for all HUSA brands-Identified new/innovative consumer and Brand relevant items

-Developed and managed account relationships and called on top 100 on-premise accounts-Created and presented trimester incentives and programs to distributor sales force-Developed and managed national and local HUSA programs-Managed HUSA sponsorships and events to elevate consumer awareness-Identified retailer needs, developed and executed account-specific programs-Headed up on-premise audit to better manage top 100 accounts-Designed on-premise features and specials to help push products in key accounts-Built and executed on-premise promotional nights

-Developed and managed account relationships and called on top 100 on-premise accounts-Created and presented trimester incentives and programs to distributor sales force-Developed and managed national and local HUSA programs-Managed HUSA sponsorships and events to elevate consumer awareness-Identified retailer needs, developed and executed account-specific programs-Headed up on-premise audit to better manage top 100 accounts-Designed on-premise features and specials to help push products in key accounts-Built and executed on-premise promotional nights

-Developed and managed account relationships and called on top 100 on-premise accounts-Created and presented trimester incentives and programs to distributor sales force-Developed and managed national and local HUSA programs-Managed HUSA sponsorships and events to elevate consumer awareness-Identified retailer needs, developed and executed account-specific programs-Headed up on-premise audit to better manage top 100 accounts-Designed on-premise features and specials to help push products in key accounts-Built and executed on-premise promotional nights

-Managed point of sale placement in on and off-premise accounts for consumer awareness-Sampled and educated consumers on HUSA products in on-premise accounts-Led a team of 2 merchandisers planning and delegating weekly goals and objectives