I am an experienced digital marketing professional with over 10 years working in the field.Most recently I have been self-employed and held various client roles including Head Of Growth and Head Of Digital Marketing.I work across a lot of fields including:✅ Paid Ads✅ SEO✅ Content & scriptwriting✅ CRO✅ PPC✅ CRM✅ Data & GrowthAchievements📈 Grown clients subcription business 67% and a B2B brands revenue over 122% 🚀 Brought in over £750,000 in digital client spend in year 2 working in digital agency sales.💵 More than doubled agency revenue within one year, also increasing ROAS
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Chief Executive OfficerYou Need Ad Ideas Feb 2022 - PresentConsultancy business helping clients with their digital marketing campaigns.Working across a range of brands and verticals, You Need Ad Ideas helps clients drive traffic and maximise their ROI.Working across a range of platforms the services include: Paid Advertising, Website Optimisation, Conversion Rate Optimisation, Growth Marketing, Search Engine Optimisation, Copy writing and Ad Creation -
Head Of Digital MarketingGenflow Apr 2020 - Feb 2022London, England, GbRunning the ads departments for Genflow across Facebook, Instagram, Snapchat, Amazon Ads, Google Ads, Email Marketing, SEO, App Search Ads, Push Notifications and Amazon.My primary job is to strategise, create and execute all activities build to help our clients generate the most revenue possible.We're unlike any other ads business in that we not only run your ads, we help plan and create your content.Ads are run with performance in mind and has seen us successfully run accounts at an average of 6:1 ROAS now scaling combined monthly ad spend to £100,000 per month.If you would like to see a little more on how we do what we do, please check this out: https://www.youtube.com/watch?v=MGXmD7_5HTA&t=477sWant us to run your ads? Get in touch rob@genflow.com -
Digital Marketing ManagerGenflow Jan 2020 - Apr 2020London, England, Gb -
Senior Digital StrategistMedia Agency Group Mar 2019 - Jan 2020Salford, Gb -
Digital Account ManagerMedia Agency Group Dec 2017 - Jan 2020Salford, GbAs an Account manager I look for new Digital business for Media Agency Group. I also then follow through this process to help ensure that our plans are executed to the highest standard.As a company we deliver across the digital landscape including: Pay Per Click, Programmatic and Social (Organic and Paid), Influencer Marketing and E-mail marketing. As a fully Integrated Agency we deliver a tailored solution to each client and where opportunities lie, we deliver full scope digital and traditional marketing campaigns.AchievementsBest Integrated Marketing Campaign (Liverpool One) - Northern Digital Marketing Awards 2019.Best Search Campaign (I Saw It First) - Northern Marketing Awards 2018.To see what we can do for you, feel free to e-mail me at: roberts@mediaagencygroup.com -
Paid Social Account ManagerMerkle | Periscopix Feb 2017 - Dec 2017During my time at Periscopix, I ran Paid Social campaigns across a wide variety of clients including: Screwfix, The Royal British Legion and The Body Shop. Working across platforms including Facebook, Instagram, Snapchat and Twitter.I was involved throughout the client process looking after media plans, reporting and post campaign analysis. Constantly looking to help clients improve, I used data driven insights to help maximise a diverse range of client goals.
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Digital Marketing ExecutiveGivemesport Oct 2016 - Jan 2017Montreal, Quebec, CaWork in the paid marketing team for GiveMeSport. Working predominantly with Facebook to help boost articles working on the targeting and interests to help deliver campaigns with a high reach and low CPC.I also work on reporting tracking spend using various analytical tools including excel, Facebook Business Manager and Google Analytics. I give feedback to the team to see what has been successful and where we can improve as a company. -
StudentUniversity Of Birmingham Sep 2012 - Jun 2016Birmingham, West Midlands, GbGraduated with a 2:1 in Business and Management with Year in Industry. I studied a range of modules including marketing, economics, finance and strategic management. -
Client Liaison ManagerWarner Bros. Entertainment Group Of Companies Jul 2015 - Aug 2015Burbank, Ca, UsFollowing a successful internship at Warner Bros. I was kept on to become the Client Liaison Manager.The main responsibilities of the job were:- Maintaining good vendor relationships and keeping on top of film's marketing deadlines.- Allocating and maintaining costs to ensure all budgets were kept in check.- Creating new strategy documents to benefit the long term running of the department. -
Creative Services And Trade Marketing InternWarner Bros. Entertainment Group Of Companies Jul 2014 - Jul 2015Burbank, Ca, UsFor my placement year at University, I worked for Warner Bros. in London in the marketing team.In Creative Services my main responsibilities are:- To help localise, approve and distribute artwork, TV, radio, press ads, digital outdoor and all large format artwork pieces for the UK and Ireland.- Raise purchase orders and deal with financial issues.- Liaise with vendors to ensure deadlines for activity were met and that what we wanted to do was clearly communicated. - To create wrap reports to summarise the process for each title.For Exhibitor Marketing:- Kept relationships with individual cinemas across the country to ensure they had the Point of Sale materials they needed in their cinemas.- Organised social media competitions with exhibitors to ensure that our films had an extended reach.- Met with exhibitor partners to brief out and create ideas for marketing campaigns with them.- Raised and maintained Purchase orders for the department.MarketingDuring my placement I also took over some wider responsibilities for the marketing team this included:- Maintaing tracking data charts on our films, this also included looking at other tracking requests to compare our films with.- Raising media purchase orders theatrical release and Home Entertainment (including using SAP).- Doing work on presentations from Kick off through to Territory Summary (closing document).Achievements-During my time at Warner I was successfully able to manage several titles across Creative Services and a couple for Exhibition, this included total control over the budget and management of suppliers. -
Data AnalystEnsek Jul 2013 - Sep 2013Nottingham, Nottinghamshire, GbWorked this position during the Summer of 2013. Looked at energy data, trying to find imbalances in figures and find trends. -
BartenderDuffield Cricket Club Jun 2013 - Sep 2013Worked at the bar for junior cricket games. In charge of selling, re-stocking the bar and washing up. Worked independently, solving issues and dealing with customers. Work included being part of the bar staff that worked at Duffield Carnival. I had a very busy weekend shift, showing that I can work under pressure
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Secretary Of Nus ComitteeThe Ecclesbourne School Feb 2011 - Feb 2012Duffield, England, GbBecame Secretary of the school's NUS Committee after being voted in by my peer group. As part of the committee we handled the sixth form ball and furthermore the sixth form recycling scheme.
Rob Saunders Education Details
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University Of BirminghamBusiness -
The Ecclesbourne School3 B'S) -
Derby Grammar School -
University Of Birmingham
Frequently Asked Questions about Rob Saunders
What company does Rob Saunders work for?
Rob Saunders works for You Need Ad Ideas
What is Rob Saunders's role at the current company?
Rob Saunders's current role is Head Of Growth & Digital Marketing.
What schools did Rob Saunders attend?
Rob Saunders attended University Of Birmingham, The Ecclesbourne School, Derby Grammar School, University Of Birmingham.
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