Marketing consulting firm transforming business brand, marketing, and public relations strategies from alignment to commercialization.

As company officer and executive team member, led strategic efforts to strengthen relationships with company’s largest clients. Provided business acumen assistance to key accounts as well as created concept, wrote, produced and staged multiple world-class sales events. Developed marketing collateral and guided implementation of multiple consumer programs designed to overcome homeowner apprehension and potential homeowner buyer’s remorse. Worked with media and research outlets (Good Housekeeping Institute/ JD Powers) to ensure maximum positive organizational impact. Executed relationships with celebrity and sports spokespeople (Kathy Ireland / Andretti Autosport / Indianapolis Motor Speedway).

• Led strategic marketing and product development for highly successful, high-margin product launches including current national best-selling category product. Additionally, developed strategic sales and marketing initiatives that successfully maintained sales revenue and margins of existing mature life-cycle products while eliminating unprofitable product sku’s. o Drove the successful introduction of a best-selling vinyl replacement window in a high-stakes environment resulting in a sharp increase of both sales and margin while also establishing a platform for future code-driven product requirements. Represented the company’s largest capital investment in the past two decades.o Championed the development of key product line extensions resulting in over $22M of highly profitable additional product sales within 12 months -- with minimal capital investment. • Executed effective brand strategy and positioning for six distinct brands across multiple channels (direct, distribution, retail) as well as over 200 private label programs enabling market penetration and market saturation while minimalizing channel conflict. • Developed a strong team of empowered individuals with a solutions-based, ‘can do’ approach.• Developed and presented company marketing and marketplace information for three highly successful liquidity events.

•Translated key business trends, consumer insights, qualitative and quantitative research into product and marketing programs designed to grow revenue and margin while reducing overall marketing spend by over 50%.• Streamlined and codified branding and private-label programs resulting an over 50% reduction in both time-to-completion and marketing cost.• Developed and presented marketing and marketplace information for three successful private equity liquidity events. Worked with financial institutions to develop ‘the book’, presentation and data room content. Presented to ten private equity and financial firms.• Spearheaded the annual marketing planning process, focusing on key strategies based on overall business objectives. Responsible for annual budget planning process.• Worked with Bain Research to develop comprehensive customer segmentation, brand awareness and brand performance study, NPS update, define key purchasing criteria, and identify missed share of wallet opportunity.• Led vision, direction, and execution of all B2C and B2B marketing materials for six window brands and 30+ sub-architecture product brands. Defined core brand identity and led creative process by providing and directing both in-house and external agency and marketing partners. • Created and implemented customer acquisition, retention and reactivation activities, promotional campaign strategies, and customer marketing materials to maximize share of wallet and grow accounts. • Executed the marketing integration of two strategic acquisitions and implemented appropriate brand development to prevent channel conflict and loss of sales (+$350M risk) allowing for maximized performance from the marketing organization and sales team. • Collaborated with sales, engineering, operations, and finance to transform siding strategy into a tool for interdisciplinary execution and measureable results, introduced complementary product additions along with a system selling approach.

• Drove marketing strategies and tactics programs, including B2C and B2B customer acquisition tools; planning, creative direction and development of new product marketing collateral; and public relations and trade show strategies. Company size nearly doubled during first eighteen-months of employment.• Led vision, direction, and execution of all B2C and B2B marketing materials for six window brands and 30+ sub-architecture product brands. Defined core brand identity and led creative process by providing and directing both in-house and external agency and marketing partners.