Lead all responsibilities on both Inbound & Outbound Sales teams and all aspects of Marketing from brand marketing to lead gen. My primary goal is to expand our client base, drive revenue growth, and strengthening our market position.I am responsible for the development and execution of all marketing programs that drive revenue generation in order to meet company targets across all verticals and build a brand that is recognized as the market leader in the US & Canada through best practices, developing campaigns and managing budgets to ensure successful business outcomes.

Lead the holistic brand strategy planning for key clients across media, creative and business planning for both US and Canadian markets for clients such as UNIQLO Canada (Fashion Retail), Ascensia Diabetes Care (Pharma), Stoli Vodka (CPG) and Manulife (Insurance)- Work with clients to identify their business requirements and strategic goals to ensure that they are aligned with strategic planning- Identify growth areas for the client where our agency services can be used to drive their business forward and increase the impact of media and creative- Oversee the marketing strategy for media and creative to drive business success for clients- Collaborate effectively with internal creative and media performance teams to ensure that clients are receiving collaborative and clear responses to their business challenges- Act as a client advocate on the agency side between media, creative and account teams to ensure that all strategic thinking, insights and planning is centered around the business challenge at hand- Work with data & analytics teams to bring to life the insights that are gained from the quantitative and qualitative data available to showcase the key learnings for clients to improve business performance

Lead the communications planning development of key clients in both the US & Canadian markets across a number of verticals such as Cannabis, Retail & Pharma.- Directly responsible for the holistic communication plan for clients, considering all bought, owned and earned channels to create consumer experiences, with no “dead ends”.- Review all day-to-day media finances and plans & make sure they are up-to-date to ensure smooth billing for clients and high levels of satisfaction- Design and drive activation programs (not just strategies) that improve sales performance of clients. - Provide strategic direction for assigned accounts and understand all aspects of client’s business as well as the overall technology/competitive landscape. - Work in partnership with the Strategy community to ensure continuity in driving media upstream and downstream

The core focus of the this role was the development and delivery of media strategy and project management across all relevant areas and teams with responsibility for campaign delivery. I constantly monitored the marketplace to stay updated on the latest media trends and utilize 3rd party research to analyse the market and translate this into strategy. I had full ownership and quality control of the whole media planning process from strategy to delivery. From this I developed strong & highly collaborative relationships with agencies and media owners that ensured the highest standards of innovation and ideas through a clear briefing process. By utilizing both online and offline media channels I drove top-of-mind awareness helping to increase market share and attain sales targets. • Led the media strategy and campaign execution for Lidl’s most successful Christmas trading period to date, resulting in market share growth where historically Lidl saw declines in market share• Planned and managed an annual budget of $18m across both Irish markets• Establised the ‘Lidl Marketing Book Club’ to foster creativing from marketing best practices and industry thought leaders

As well as leading major projects for the Media team and wider Marketing Department, I led the media cost management, development of junior team members, managed all media sponsorships and oversaw media strategy and all media planning • Led the pitch process and negotiations for AV Media Buying pitch worth $5m+ resulting in savings of over $500k annually.• Planned and managed the marketing strategy for launch of Lidl’s partnership with startup Buymie to facilitate grocery eCommerce. The partnership has generated over $1.5m in turnover since launch in January 2019 and the success has led to further expansion into new areas to continue the growth• Used consumer insights to develop a campaign to generate buzz to ensure top-of-mind awareess and promote the launch of Lidl’s Goodness Gang loyalty scheme.

After becoming a full time member of the Lidl Marketing team I continued on the Media team where I worked rotated between various combinations of offline & online media planning. Here I further increased my knowledge and understanding of budgeting, how each channel works, is planned and is consumed by customers. Utilising exerience from my previous training I also continued to build up my management and project managent skills through projects such as the activation of the Ladies Gaelic Football sponsorship and leading the strategy, planning and execution of the Valentines Day campaign. • Oversaw the Ladies Football Sponsorship media strategy which was to promote the player ambassadors, increase their public profile and ultimately break the All Ireland final attendance record to build customer affinity for Lidl• Developed marketing campaign for Valentines 2017 which utilized male specific targeting across OOH, Radio and Online to deliver Lidl’s most successful Valentines trading period.

After university I was selected to join the highly awarded Graduate Management Development Programme. I initially joined the Digital Team and worked on all digital owned media channels (website, app, newsletter) and all aspects of digital marketing while working on my own projects. I was also involved in leading the team to develop my management skills. I then joined the Media team to work on media planning across all promotions and campaigns. I worked hand-in-hand with various other departments while managing my own marketing projects. To develop operational and management experience I also spent 4 months in operational training where I trained at all store levels from customer assistant all the way up to Area Manager. • Planned, managed and executed the 2016 New Year Healthy Living campaign• Managed 4 stores in the South Dubln area with 100+ employees

- Assess and resolve problems of stock availability in various areas of the store.- Work with EPOS computer programmes to effectively resolve and document customer queries in an efficient manner.- Utilize and developed my problem solving skills to ensure customer satisfaction and efficient problem resolution.- Engage with customers help to solve any questions or queries that might arise- Perform micro-management duties for the busy sections of the store around peak periods of the year.- Chosen by the floor manager to assess the quality of whole store appearance in order to ensure that standards are met for the beginning of the next working day.- Maintain high levels of customer service to increase customer satisfaction and customer ret

- Part of the marketing communications team and have performed a wide range of tasks since joining in November.- Responsibility for the social media marketing of the company on various social media platforms and am involved in building brand image and awareness through multiple communication channels and mediums.- Responsible for ensuring that each channel of communication is used correctly and the messages conveyed are suitable and aligned with the manifesto of the company.- Helped with cost analysis for the buying and selling of potential products in the early stages of the company in order to determine their cost efficiency. This was to decide whether it would be cost effective to engage in business relationship with the respective brand.- Responsible for gathering relevant customer and market information in order to help focus the marketing communication strategy.- Regularly participate in team meetings via Skype and am responsible for preparing materials and tracking actions identified throughout the meetings.- Work on an Ad-Hoc basis with the team to help prepare materials for clients and track progress made with the possible new business partners from around Europe. - Responsible for proofreading and correcting translations of company emails and information.- Actively involved in the product selection process for 2014 to help ensure that all products aligned with the goals, beliefs and manifesto of the company.

-Worked as a member of the Crew staff assembling beds, cleaning bathrooms and tidying rooms for the various guests who stayed during the city’s peak season.. - Acted as a courtesy patrol officer overseeing the conduct and behaviour of the guests and ensuring everything was up to the expected standards of the guests.- Gained great experience in dealing with people from different cultures and backgrounds and also learned about the importance of meeting deadlines as we were constantly under pressure to have the rooms prepared for incoming guests..