Robert Shortt Email and Phone Number
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As a market proven global company president I design and execute innovative high yield go-to-market and product strategies that drive sales and profitability to new levels in consumer categories. I am recognized for building and empowering teams to capture market potential by leveraging my global experience with both PE owned and public companies. I am skilled in capitalizing on market trends to build enterprise value, having led Pelican’s largest product and brand launch in company history generating well into eight figures in revenue in just a few short years. By blending keen business savvy, deep CPG knowledge and natural leadership with infectious energy and engaging interpersonal style I deliver results in key performance areas. Strategic Vision- Through customer insights, competitive knowledge, and market trends successfully entered tablet case category for Targus and developed new category of cargo cases at Pelican, together generating nine figures in new revenue. Developing High Performing Teams- Throughout career created cultures of entrepreneurship and accountability. Built team at Pelican recognized by Board for exceptional performance in conceiving and implementing new Ecommerce store exceeding all metrics in first year.Operational Excellence - At Targus and Pelican improved time to market, forecast accuracy and inventory turns. Established key metrics in supply chain of phone case business reducing excess and eliminating inventory issues.Launching Innovative and Differentiated New Products - Upgraded product development process and launched patented tablet case (Versa-Vu) that drove $100M+ in sales at Targus. Developed Pelican Cargo cases for vehicles with innovative universal mounting system, expanding distribution.High Value Distribution Channel Expansion - Secured exclusive global supply relationship with Dell that doubled business at Targus. For Pelican added Costco and Walmart as phone case customers contributing to segment growth. Expanded outdoor retail distribution at Pelican with key leading retailers.
Zircon Corporation
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President Global Sales And MarketingZircon Corporation Dec 2023 - PresentUs
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Operating AdvisorRonin Equity Partners Dec 2021 - PresentNew York, Ny, Us -
Managing DirectorRobert Shortt Consulting 2020 - Dec 2023Leverage deep industry and executive expertise in advising clients on potential acquisitions, business planning and growth. Client engagement highlights include...• Provided insight and analysis to multiple PE firms around three acquisition targets.• Advised former employer on patent litigation strategy.• Coached former colleague on starting up consulting firm; serve as Advisor for firm.• Mentored recent college graduates on job search and networking.• On personal level, summited the 6 tallest peaks in Southern California.
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President | Consumer DivisionPelican Products, Inc. 2015 - 2020Torrance, Ca, UsRecruited to this $500M Behrman Capital / PE-owned manufacturer and marketer of high-performance coolers and protective phone and equipment cases based on consumer electronics product marketing expertise, along with team leadership skills. Tasked with driving alternative revenue streams as company’s core B2B market was slowing. Established vision and strategy for creating new consumer products division and position brand to capture consumer market. Built team of seven direct reports and staff of 40. With full P&L led finance, operations, product development and management, marketing and sales in pursuit of aggressive double-digit growth. Leveraged existing and new resources to design, improve and manufacture new products and product categories. Implemented new pricing. Expanded distribution. Designed and adjusted go-to-market strategies. ☛ Increased top line of consumer division by tens of millions of dollars. Doubled phone case business valued well into seven figures. Led largest product and brand launch in company history. Launched e-commerce store. Added key retail distribution increasing market penetration by thousands of doors. Grew margin by double digits. -
Senior Vice President | Managing Director Americas | Global Sales And Product DevelopmentTargus 2007 - 2015Anaheim, Ca, UsJoined new management team installed by PE owners (Fenway Partners) shortly after it acquired this $500M global leader in laptop and tablet cases and accessories for personal computers and communications. Tasked with maintaining company’s global leadership while delivering continuous growth and profitability. Managed nine figure P&L and seven direct reports in pursuit of aggressive double-digit YoY growth. Upgraded leadership team. Implemented process improvements. Identified and evaluated new categories. Led product development and branding through cutting-edge products. ☛ Grew sales and EBITDA double digits over three years. Captured new revenue through new products in new global markets generating $100M+. Secured exclusive global OEM relationship with Dell that doubled Dell sales. Built in-house product design capability that developed and commercialized tens of millions of dollars in on-trend market-leading products. Advanced global product launches and speed to market by double digits. -
Executive Vice President | General Manager | Personal Healthcare ProductsWaterpik Technologies 1999 - 2006Fort Collins, Co, UsJoined this $400M manufacturer of personal healthcare and pool equipment as company was being spun-off as separate pubic entity from Allegheny Teledyne. Tasked with formalizing and strengthening product development processes to increase both competitiveness and profitability. Managed nine figure P&L and direct team of eight. Streamlined operations. Initiated offshore product sourcing. Drove sales and profit growth. ☛ Led development of unique award-winning products. Expanded margin by double digits. Re-energized flagship product. Contributed to value that grew company sales and profit to support triple digit premium over IPO. -
Senior Vice President Marketing And Commercial SalesCsk Auto 1996 - 1999Az, UsRecruited by company owner to ramp key financial metrics to position company for sale. ☛ Restructured commercial efforts that grew from $115M to $200M year-end sales within two years. Expanded Hispanic market and established highly successful sponsorship and co-branding with National Hot Rod Association (NHRA). -
Vp Marketing, Price Pfister; Vp Marketing, Kwikset; Sales And Marketing, Power Tools And AccessorieBlack & Decker 1990 - 1996Joined initially in sales and progressed rapidly across three business units
Robert Shortt Skills
Robert Shortt Education Details
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University Of California, BerkeleyPolitical Science
Frequently Asked Questions about Robert Shortt
What company does Robert Shortt work for?
Robert Shortt works for Zircon Corporation
What is Robert Shortt's role at the current company?
Robert Shortt's current role is President | CEO | Global | Consumer Products | Revenue and Profit Growth through Market Vision and Team Leadership.
What is Robert Shortt's email address?
Robert Shortt's email address is rs****@****gus.com
What is Robert Shortt's direct phone number?
Robert Shortt's direct phone number is +1.714.765*****
What schools did Robert Shortt attend?
Robert Shortt attended University Of California, Berkeley.
What skills is Robert Shortt known for?
Robert Shortt has skills like Competitive Analysis, Product Management, Cross Functional Team Leadership, Product Marketing, Sales Management, Product Development, P&l Management, Consumer Products, Marketing Strategy, New Business Development, Strategic Partnerships, Consumer Electronics.
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