Robert Sim Email & Phone Number

New York, NY, US

Englewood Cliffs, New Jersey, US

• Corporate Brand Marketing: Pioneered and executed LG’s inaugural LG Wonderbox Showcase 2022, a first of its kind brand marketing effort of LG to the younger generation. Oversaw the whole project
• Global Product Launch: Developed & led the LG x Star Wars Special Edition TV global launch, oversaw over 20+ team members of five operations across three nations in creative strategy, marketing campaign execution &.

London, England, GB

• Brand Strategy: Developed a roll-out program for the customization of Dodge Challenger vehicles; partnered with finance, engineering, portfolio planning and product departments to conduct a 360-market analysis.

Seoul, KR

• Strategy Development: Developed a new innovative business strategy for Hyundai Motors Russia, conducted market research, focused on supply relationship management. Led to HMR CEO’s approval for implementation; profit.
• Project Management: Spearheaded KIA Motors Mexico branding project through market research and supplier examination that led to the successful launching of over 40 dealerships in 12 months in Mexico; first ever to do.
• Cross-Functional Leadership: Supervised a team of 20 members in developing and executing the successful re-branding of nine sports teams owned by Hyundai Motors Group, worked with designers, head coaches and players.
• Client Relationship Management: Noticed disconnect with clients during market research in Mexico proposed a new approach to enter the Mexican market, established a great working relationship that led to the acquisition.
• Data Analysis: Developed Hyundai Order Management System (OMS), a digital data collection/analysis tool for Hyundai Motors dealers across the globe, led to increased efficiency for annual data gathering operations by.

Randolph AFB, TX, US

• Strategic Planning: Strategic program lead for $41 million project, oversaw 20-person team to design and develop Launch Vehicle Adapter, Launch Operations and On-Orbit testing for Global Positioning Systems III Program
• Risk Analysis: Identified cost risk through data analysis of $1.6 billion baseline project of GPS III program, developed mitigating strategies and reported to leadership that resulted in saving $34 million through 2013
• Problem Solving: Analyzed schedule forecast, realized the potential risk that would lead to the delayed launch of the GPS III satellite, developed and applied an alleviation plan contributing to a savings of $25.
• Communications: Recognized risk in Launch Vehicle Adapter contract strategy; convinced leadership to acquire this product through a different strategy that resulted in savings of $1.8 million for the USAF through 2013
• Analytical Thinking: Captured disconnect between the Air Force and launch operation provider in reviewing past operation contracts; this awareness led to re-prioritizing the flight analysis reports leading to savings.

Master Of Business Administration - Mba

B.A, Economics

Exchange Student, Political Science And Government

High School Diploma