Over twenty eight years’ experience in the Beverage Alcohol Industry. Responsible for sales revenue ranging from $10M-$300M. Directly involved in developing and implementing sales and marketing strategies for major wine and spirit brands, luxury brands, small craft brands, and specialty spirits in all trade channels. Extensive experience with On and Off trade National Accounts. Have directly managed all major wholesaler networks in the US. Have motivated and managed sales teams on both the supplier and distributor side of the business.Slicker Beverage InsightsConsulting for Beverage Alcohol category in the United States. Responsible for developing and executing sales and marketing strategies in all major US markets for small start up wine and spirit companies. Assisted customers in navigating and managing the three tier distributor system nationwide.StoliManaged twenty four states and $120M in revenue. Have major spirit brand experience involved in strategic planning and implementation of Stoli brands; elit, KY Owl Bourbon, Bayou Rum, Loch Lomond Scotch, Cenote TequilaManage twenty people in the Central and West Division. Involved with the direct management of RNDC, SGWS, Johnson Brothers, Badger, and Major Brands within the distributor network.Dekuyper International/Clever ImportsSpent three years in an entrepreneurial role running sales and operations.Developed strategic sales and marketing plans for the implementation of new brands in the US market for De Kuyper. KobrandThirteen years with Kobrand Corporation, the leading fine wine and spirits supplier in the industry. Experience in the sales and marketing of luxury goods managing 48% of Kobrand's total US business, $300 M. International sales and marketing experience managing the Caribbean, South America, and Latin America along with the cruise line business.Motivated and directed a total of thirty five sales people with eleven direct reports.E and J Gallo National RecruitStarted career as a National Recruit out of college for E and J Gallo and was promoted four times over a seven year span. Pepsi Co.Worked with Marketing and Advertising to help develop and execute programs in the state of Florida.
Listed skills include Alcoholic Beverages, Marketing Strategy, Key Account Development, Wine Tasting, and 9 others.
