Robert Spinelli Email and Phone Number

Charged with leading the fastest growing division within SAMBAZON and dramatically increasing EBITDA and Cash Flow. Responsible for creating and implementing three-year strategy to more than triple revenue and grow share in Commercial and Non-Commercial segments. Helped create new and successful menu offerings for First Watch, Smoothie King and Tropical Smoothie Cafe. Focused on new channel development, category innovation, competitive analysis, financial management and building a world-class team. Triple Digit growth in 2023 leading record sales for the company.

Reporting to the Founders and responsible for growing the Foodservice business through sales and marketing strategies. 2020 initiatives include Implementing Trade Advertising, Improving Selling Tools, Evolving Partnerships, Advancing Category Innovation and Expanding into Emerging On-Premise Channels. Leading Business Development with the Sales Team continues to be a key focus with regional and national chain accounts.

Focused on increasing revenue, growing share, and building the Sambazon brand through Commercial Foodservice Business, Key Accounts and Chains. Responsible for creating and executing the sales strategy, managing cross-functional teams, and developing new channels of business through innovation and strategic partnerships. Achieved eleven consecutive quarters of double-digit growth which contributed significantly to increasing company profit and total revenue.

Responsible for North American Foodservice Division and leading Business Development initiatives and strategies across multiple channels. Also supported International growth strategy with global chain account development. Expertise in creating strong and balanced teams, developing strategic partnerships for mutual growth and acquiring new business. As GM Business Development, achieved 28 consecutive quarters of double digit growth which contributed significantly to company profit and total revenue growth.

Responsible for developing new business with large national chains in the Foodservice channel across five lines of business; Pepsi, Frito-Lay, Tropicana, Quaker and Gatorade. Developed over $50MM in new business for PepsiCo over two years in the role• Developed and managed PepsiCo Foodservice business at Starbucks launching Naked Juice, Perfect Oatmeal and co-developing hand crafted Vivanno Smoothies in 12,500 North American Starbucks locations. • Successfully managed IHOP beverage negotiations with Senior Leadership Team and key franchisees resulting in Pepsi winning the corporate endorsement for the first time in 60 years and signing long term fountain beverage contract

Based in Taco Bell headquarters, reporting to PepsiCo VP Business Development. Managed team responsible for developing and implementing marketing strategies designed to grow Taco Bell’s $1 Billion beverage sales and drive overall traffic and profit in all 6500 restaurants. • Led 18 month product development, consumer testing, and launch strategy of Mountain Dew Baja Blast – only at Taco Bell. The first branded signature beverage in Foodservice.

Responsible for Managing Emerging Chains and securing New Business with Hot Concepts in Foodservice. Successfully negotiated contracts with over twenty accounts in two years. ie BJ's Restaurants, Baja Fresh, Wahoo's Fish Tacos