Digital Planning Supervisor
Current- Key client: IBM/Nestle/Caterpillar/the Hong Kong Tourism Board/Malaysia Airline
- Plan, develop, present and execute online media campaigns in multiple channels such as: OTV, display, PPC, email, lead generation, RTB, Adnetwork, mobile and social media.
- Support MS digital team and other agency counterpart to establish and achieve specific media goals and objectives.
- Strategize and execute campaigns on internal and external platform and ensure optimal delivery and performance.
- Analyze and leverage data from different sources like 1st party data from client, 2nd party data from media vendor, 3rd party ad serving, website analytics etc.
- Work closely with technology or tracking providers to address and resolve technical issues