Following my departure as a consultant at Global Mobility Moving, I had the opportunity to redirect my professional career self employed by my own company, Qi Management AB. From October 2021 to February 2023, I took on the responsibility of establishing an organization tasked with organizing the Men's Handball World Championships, with a specific focus on the final week in Stockholm. The organization comprised approximately 500 individuals working in various areas: Security, Volunteers, Logistics, Medicine, Sport & Competition, Venue, Technology, Event & Show, Transport, Accommodation, ICT, Hospitality, Broadcasting and Venue/ City dressing. Member of the Board of OC. We transitioned from an initial setup over time to the full establishment of the operations within this short period. The championship was a tremendous success both internationally and nationally, both economically and in terms of audience attendance. With over 23,000 spectators at the Tele2 Arena during the final day - Sunday, a powerful impact was made on the vast and diverse international sports event market. My role was integral to the national leadership team for the championship. Currently, I am engaged in a new assignment within the international sports event industry as the Event Director for the Ice Hockey World Championship for men in Stockholm, Sweden (May 2025). Member of the Board of OC.

The assignment, which initially was on a consulting basis and full-time, originated from Double Check AB. Initially, the task was to initiate an environmental certification of the company to secure compliance with all the requirements that the public market imposed on the company as a supplier. After a successful period and the implementation of tools and practices within this area, the assignment shifted towards working closely with the company's main owner.Among the tasks and responsibilities, I had, one can mention:- Corporate acquisitions- Operation of international activities- Extensive labour negotiations for the operations- Establishment of new locations in new cities/places- Market and customer communication- Financial analyses and control- Public procurements in the million-class- Setting up LOI, NDA, and Due diligenceThe assignment concluded when the company group was sold to a new external owner.Key and significant achievements working closely with the main owner over the years:Environmental certification & compliance: Successfully implementing environmental certification and ensuring that the company met the requirements of the public market demonstrates the ability to handle regulations and ensure compliance.Extensive increase and international expansion: Guiding the company from 29 to 150 employees and from 31 million to 150 million in turnover. This was achieved by creating a growth strategy and implementing expansion both nationally and internationally over time.Creation of successful business and relationships: Securing several significant contracts in B2B and B2P, e.g., with Region Stockholm, Kronofogden, Municipality of Stockholm, Skatteverket, and Volvo.Sale of the company group: Successfully concluding the assignment by creating a foundation for the sale of the company group not only marked the end of a successful period but also represented a concluding successful transaction to the great satisfaction of the main owner.

DoubleCheck is a leading market consultant in the public sector. With knowledge, experience, and solutions, we influence the public market, creating conditions for more sound, secure, and long-term business transactions. DoubleCheck also assists companies in establishing a presence in the public market.DoubleCheck offers both packaged services and products as well as consulting services. Our team of experienced and senior consultants provides a unique knowledge base, which, when needed, expands through a distinctive network and collaboration with selected partners. This ensures that each project receives an optimal mix of expertise and resources tailored to the specific needs of the current assignment. Learn more at http://www.doublecheck.se/.As a senior consultant specializing in suppliers to the public market in the fields of food, environment, and consumer services, I share the responsibility of leading and developing the 12 consultants (as of January 2015), all of whom are 100% dedicated to the company.

(Market leader in the Swedish HORECA market. The portfolio consists of a lot of very well-known brands in the beer category, i.e. Carlsberg, Pripps, Staropramen, Corona, Falcon and Pepsi, 7 Up and Zingo in the soft drink category and the leading water brand, Ramlösa).Responsible for total sales to the restaurant market (appr. 4,500 customers), as well as hotels, stadiums and events. Strengthen the company's business with key customers and independent actors both at operational and strategic levels, as well as through customer care. This was conducted through various activity programs which were implemented during my time especially through digital channels. 8 direct reports and 40 field- and KAM sales persons in the team and a staff of 60 back-office FTE i.e. Technical Support, Call Centre functions in Falkenberg (Sweden) and Poznan (Poland). Achievements: The reorganization of the company's commercial resources and the way the company chose to go to market from Jan. 2013. Signed the agreement with Friends Arena and with a dozen other key customers during 2012. This was achieved through strong focus on the initial analyses (e.g. assessment studies) with clients in order to eventually create a win - win situation for both parties. Initiated and implemented a new personnel management structure of the company selling back-office functions.Keywords: Category & Space Management, Trade- & Channel Marketing, seasonal campaigning, financing, logistic processes (LEAN), KAM & Field sales, business support systems, international company, business and strategic planning and budget processes

(Sweden's largest privately owned importer of alcoholic beverages, largest company within the Fondberg Group AB. Business in all Nordic countries with customers in both retail and HORECA segment).In charge of the total business in Sweden (logistic, production, sourcing, management etc.). Accountable for the total P&L, strategic and operational planning towards the board. Total turnover 0,9 bill. sek. (incl. taxes) and 30 FTE. This job had many international contacts both with producers, customers and others in the supply chain. Head of brand building of a handful strong brands within the industry in Swedenboth on the Monopoly, Horeca and Travel retail. Operational Sales Management both indirectly and directly towards the customers (of informal- and formal nature) were a natural part of everyday life. The company still delivers a stable positive bottom line result despite declining top line sales over time. Achievements: A total turnover with a swing of + 20 mill. sek. net result from year 1 to year 3, re- organization, a new cash-flow platform in collaboration with a major bank in Sweden, major changes of inventory levels, production- and supply chain efficiencies and a new pricing philosophy in place.Keywords: CEO in a privately owned company, inventory control, purchasing, structured contract processes, accounting work and on-going reporting and termination of customer and supplier

(A governmental owned (Finland) company with business in all Nordic countries and in the Baltic States. Selling, market and produce alcoholic beverages and food products. Currently no 2 in Northern Europe after Pernod Richard AB in terms of volume).Head of a business that are focused on the monopoly (Systembolaget), retail and Horeca market. total four independent subsidiaries reported directly to me and our logistic company. Total turnover appr. 1,3 bill. sek. and 90 FTE. Headed, as well, the back office function in Sweden (finance. logistic, HR, communication, market intelligence etc.) Established a new technical interface to the trade for all our products. Reported directly to the President and CEO of Altia Corporation OY in Helsingfors. Member of the executive management team of Altia. Part of Business development group focusing on expansion (M/A) and Portfolio Management. Achievements: Development of the sales forces in order to set a more effective group than before and implemented various key customer programs. A "brand ambassador" program for the company's beer and vodka products were launched with great success. This enabled the business to become a supplier of beverage to many customers which was a limitation before. Successful merger of the subsidiaries into a jointly owned premise.Keywords: procurement, lease negotiations, acquisitions, supplier agreements, international company experience, guidance and work in a matrix organization, transfer pricing, production and Fair experiences

(The largest publishing house in Sweden with appr. 15 publishers subsidiaries, 10 book clubs and a distribution and logistics unit. Educational- and audio books (both in digital and printed format) with a revenue 2006 around 1.3 billion sek.).Overall responsible and accountable for sales, marketing and brand building within the group. HR Management, P&L for the Direct Marketing sector that counted for 45 % (700 milj. sek.) of the total group´s turnover and direct responsible for 150 FTE. Monitored and was in charge of the overall business model included all terms and conditions with customers. Field- and KAM sales-, market and surrounding world analysis were included as a major part in this job. Member at the marketing council board within Bonnier AB and the management team in Bonnierförlagen AB. Yearly negotiation with Posten AB on behalf of the whole Bonnier Group, this agreement was worth around 500 milj. sek. for them. Responsible towards the major chains in Sweden i.e. ICA, COOP and major retail chains as i.e. BOKIA, Åhléns and Pressbyrån.Achievements: A new field sales strategy was implemented by Bonniers in the trade as well as an integrated customer care unit and they are still working according to that plan. A new strategic and operational set up was also introduced. Implemented a profitability tool for each customer and category level. Sales and net income increased each year, averaging between 7-14% per year. One of three persons behind the acquisition of Adlibris AB and the initiator of the establishment of Bokrondellen AB. Keywords: sales to department stores, CRM, board member in a private company, direct marketing, controlling, surrounding world analysis

(Produces and selling through local distributors in the Nordics privately owned products such as Heinz Ketchup, Chili Sauce, Baked Beans and Weight Watchers).Lead the development and implementation of marketing and sales strategies. Expanded the existing distributor network from three to six. Ensured a good professional representation of Heinz on the KAM level, provided added value both to the company and retail organizations. P&L responsibility for Heinz Nordic. Developed, implemented and maintained a continuously optimized management system reflecting all business objectives per major account per country and overall (targets + actual results, and when appropriate, actions plans to recover/ optimize). Managed the business on a NSV level (2002) at 30 K Euros and operating income around 10 %. Direct reporting staff of 8 FTE. Member on the Sales- and Marketing board in Europe. Reported to the European President based in Amsterdam, Holland.Achievements: Implemented a Category Management and a special Space Management tool in the region. Heinz Ketchup was considered by ICA in Sweden the category captain of Sauces in 2002. Increased market share in Sweden, with over 5% - units over time. Successful integration and hand-over of the new Nordic operation from UK.Keywords: B2B sales, food service, merchandising

(Established in Sweden in 1996, handling all production, distribution, sale and marketing of Coca-Cola Company's products in the Swedish market. Commissioned to set up a new wholly-owned operation in Sweden. Turnover appr. 3 billion sek. and appr. 800 FTE in Sweden, with brands such as Coca-Cola, Fanta, Sprite and more, the company held 70% of the Swedish soft drinks market in volume share).Overall responsibility for total field- and KAM within the grocery and service trade channels. 70 % of the company business (1,82 bill. sek) and 250 FTE. In charge and accountability for Category Management, EDI, ECR and VMI with all major customers, chains. Efficient road to market for both field sales, brands and distribution were a major part of the position. The position reported directly to the MD and a member of the management group in Sweden. Initiated and acted as a sponsor of the field sales school.Achievements: Set the first agreement with Axfood after the customer integrated all their concepts under one central purchasing department. Stabilized company market share at a level of + 1 - 2 %-units over budget targets. Established a successful sales school that still rests on these grounds. Keywords: CRM, BSC sales, wholesale and retail sales, Consumer Contact Service, Value Management

(Established in Sweden in 1996, handling all production, distribution, sale and marketing of Coca-Cola Company's products in the Swedish market. Commissioned to set up a new wholly-owned operation in Sweden. Turnover appr. 3 billion sek. and appr. 800 FTE in Sweden, with brands such as Coca-Cola, Fanta, Sprite and more, the company held 70% of the Swedish soft drinks market in volume share).During the late 1990s had I the opportunity to set up a back office function that took ownership for the Order, Shipping and Billing process (OSB) towards all customers. That led to the head-up and establishment of NKSC (National Customer Service Centre) including supply chain management for all channels. Accountable for the Balance Scorecard measurement, perfect order rate. Volume and profit responsibility that counts for over 45 % of the total turnover within the company, 32 % of the volume and 45 FTE in total.Achievements: Telia and Gallup proclaimed 1998 the business to be one of the two best in customer service centres in the Nordic countries all categories. Also came second in the spring of 2000, Bite/Teleperformances event SM in telephony. This centre set the basis today for virtually all customer care centres within the company worldwide.

Joined the company in the beginning of 1996 as one of first FTEs on board. Great entrepreneurial minded company in the beginning and it led to a regional responsibility that involved the setting up an operation in Southern Sweden, with a focus on grocery/convenience stores and wholesalers. The region accounted for 17% of total volume in Sweden and about 35 employees. Negotiation of customer contracts and execution of customer plans. Set of annual business plans and responsibilities for personnel related issues incl. training and financial monitoring at all levels.Achievements: Southern Region were 1997 and 1998, selected the most value-creating region in Sweden.

(The leading bookstore chain in Sweden with over 100 units spread all over Sweden with a market share of 42%. Owned by the retailers. Bokia AB in it selves had sales of 120 mill. sek).Responsible and accountable for the overall buying- and marketing process at Bokia AB. Provided the bookstores with the best value of purchase in the field of Media Products. I was also responsible towards the owners in the matter of getting the best value out of our marketing campaigns. Direct reports of 4 FTE and indirect for 22 FTE.Achievements: Started up several programs to develop retail store concepts. Implemented a new purchasing process and established new marketing concepts with great success as a result.Keywords: franchise, retail, store merchandising, Consumer Marketing

(Sweden's second largest department store after Åhléns City of Stockholm. 200 employees with a turnover of 450 mill. sek).A trainee job that resulted in working with the department store's parts from operation, property to sales (of consumer goods), as well as inventory control and eventually the entire store operation.Keywords: department stores, sales in moment of truth