I was promoted for my work helping to evolve the visual brand of multiple publications and lines of graphics. I spearheaded a redesign of PCORI’s PowerPoint and Word document templates, and helped implement them by providing presentations at All-Staff Meetings and several Lunch & Learn seminars. I created visual themes for PCORI Annual Meetings; selected or created artwork for various handouts, blogs and narratives; created numerous publications and graphics for use by PCORI staff for a multitude of internal and external audiences; and helped create documents that aided PCORI being reauthorized by Congress for 10 more years.

I helped communicate the vital importance of the research PCORI funds. PCOR (patient-centered outcomes research) helps in determining which course of treatment is best for a specific subpopulation and works to improve the quality of life for people with health conditions. PCOR affects us all.

Developed marketing plans for event and membership campaigns. Membership grew from 5,000 to 7,500, and we consistently exceeded revenue goals for all conferences during my tenure. Created the content and design of the website, emails, promotional pieces, magazine sections, social media and trade show displays. Created and managed multiple event marketing and membership development budgets. Designed most marketing pieces, but also worked with outside vendors for some creative, printing and mailing needs. Liaison for several volunteer committees. Supervised up to seven employees, including annual review processes, managing projects and ongoing goal-setting. Worked with industry and mass media to ensure coverage of ICCFA activities, forming several strategic partnerships that benefited the association.

From 2005-2008, I was a one-man communications firm providing contractual services including print publications, electronic publications, event marketing, membership growth, website design, community involvement, media relations, fostering industry relations and strategic partnerships.

Responsible for content and design of website, e-newsletters, emails, promotional pieces, a quarterly newsletter and a bi-monthly newspaper. Sold advertising for publications, and sponsorships for multiple events. Worked with local and mass media to ensure coverage of events and research. Was the liaison for several volunteer committees, and worked to form strategic partnerships that advanced our standing in the industry and the community.

Staff reporter with the Washington, DC bureau

Metro Desk reporter