Robert V Anderson

Robert V Anderson Email and Phone Number

Integrator and Chief Creative Officer @ McAdams Group, LLC
Memphis, TN, US
Robert V Anderson's Location
Memphis, Tennessee, United States, United States
About Robert V Anderson

As a Marketing Specialist with over 20 years of experience in creative problem solving, strategic marketing, storytelling, product development, and e-commerce, I help clients achieve their goals and improve their outcomes. I have a proven track record of leading and executing successful marketing campaigns, product launches, and content creation across various industries, including education, healthcare, and retail.My core competencies include B2B and B2C marketing communications, film and video production, screenwriting, e-commerce, digital ad campaign management, art and design, online education, instructional design, business development, demand generation, and marketing automation. I am a curious, lifelong learner who is passionate about innovation, collaboration, and customer satisfaction. I am currently working as a marketing consultant and creative services provider, delivering high-quality solutions that meet the needs and expectations of my clients.

Robert V Anderson's Current Company Details
McAdams Group, LLC

Mcadams Group, Llc

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Integrator and Chief Creative Officer
Memphis, TN, US
Employees:
27
Robert V Anderson Work Experience Details
  • Mcadams Group, Llc
    Integrator And Chief Creative Officer
    Mcadams Group, Llc
    Memphis, Tn, Us
  • Mcadams Group, Llc
    Marketing Director
    Mcadams Group, Llc Nov 2023 - Present
    United States
  • Freelance
    Marketing Specialist
    Freelance Jan 2023 - Nov 2023
    Marketing consultant and creative services.
  • Teacher'S Discovery
    Director Of Marketing
    Teacher'S Discovery Jul 2022 - Jan 2023
    Auburn Hills, Michigan, United States
    Directed all creative, data-driven marketing efforts across all divisions for 10M K-12 education company. Created and realigned marketing campaigns, KPIs, art, video, paid advertising, email communications, and lead generation strategies netting over 100,000 new customer contacts and over 200% improvement to revenue and unit sales while launching several new products including innovative educational livestream for World Language classrooms.
  • Med-Challenger
    Chief Creative Officer (Cco) / Vp Of Marketing
    Med-Challenger Sep 2018 - Mar 2022
    Memphis, Tennessee, United States
    Creative, strategic, business-minded force behind all content and technical product development, go-to-market strategy, UX, B2B / B2C marketing campaigns, creative design and e-commerce of industry-leading online medical education SaaS company serving over 450 healthcare education programs and organizations as well as over 500k individual clinician customers worldwide.Directed creative marketing and technical teams, customer-centered product feature development, marketing campaign concept and execution including content development, multi-channel marketing, branding, lead generation and conversion pipelines, social media and video production achieving a 5x growth in market visibility, 4x improvement in high-ticket lead generation, and 7:1 marketing ROI while reducing spend.
  • Med-Challenger
    President And Ceo
    Med-Challenger Jun 2015 - Sep 2018
    Memphis, Tennessee, United States
    Duties of President and CEO (2015-2018) with oversight of company growth, P&L, cash flow, relationships with Board of Directors and stakeholders; converted company from transactional product sales to subscription-based business model gaining over 80k paid subscribers and tripling revenue.
  • Challenger Corporation
    Director Of Product Development / E-Commerce
    Challenger Corporation Oct 2002 - Jun 2015
    Greater Memphis Area
    Direction and management of online learning products, e-commerce, marketing, and related creative. Product and brand development, all online presence (corporate, retail, social, and customer systems), all e-Commerce and e-Marketing, mobile applications, and related revenue. Developed product production and core content management systems. Developed brand strategy, creative media, and statistics systems. Managed physician and other key project relationships, editorial and production staff, programmers, creatives, etc.
  • Healthyme.Md
    Director Of Product Development
    Healthyme.Md Jun 2000 - Oct 2002
    Greater Memphis Area
    Management of web-based medical patient education library, Web design, creative, and product development for clinical practice Web site presence product line. Managed team of writers, programmers, and designers. Reported directly to President/COO. Company acquired by Challenger Corporation, October 2002.
  • Toysrus
    Web Production Manager
    Toysrus Aug 1999 - Mar 2001
    Greater Memphis Area
    Managed Web production team responsible for presentation of consumer goods for sale online. Produced production reports for executive management. Toysrus acquired by Amazon.

Robert V Anderson Education Details

Frequently Asked Questions about Robert V Anderson

What company does Robert V Anderson work for?

Robert V Anderson works for Mcadams Group, Llc

What is Robert V Anderson's role at the current company?

Robert V Anderson's current role is Integrator and Chief Creative Officer.

What schools did Robert V Anderson attend?

Robert V Anderson attended Sewanee-The University Of The South, The University Of Memphis.

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