Following are a few of the areas I am focusing on and why:Using Epiar's search engine performance software and metrics to analyse trends in the prevalence of social media in Google's search results. Participating in over 95% of all social media sites will have little or no chance of bringing in new business. However, analysing search engine performance across hundreds of industry specific phrases uncovers who the social media winners are in that specific industry and why. Ongoing keyword research into the long tail of search and its application to search marketing. Well over 90% of seaches are unique or infrequently used combinations of words (the long tail), which means that if your SEO and PPC campaigns are based on even a good handful of the most popular phrases you're missing out on where the real traffic is.Applying Epiar's advanced keyword research to traditional market research needs, from demand and product segmentation to celebrity brand equity studies. Keyword research quite simply measures what consumers are interested in, but with huge sample sizes and unencumbered by the prejudices of other methodologies.Specialties: advanced keyword research, connectivity studies, search engine result studies, search engine marketing, search engine optimization (SEO), content development, PPC, market research, application development