Robert Van Dorn Email & Phone Number

Danville, CA, US

Walnut Creek, CA

Currently work with core Manufacturers Developing New Products under both Private Label & Manufacturers’ Brands; I manage the product ideation, development and launch processes of those products into the Fresh Deli, Frozen Grocery, Fresh and Frozen Meat categories at major retailers. After products are successfully launched, I manage the ongoing Marketing.

• Managed US and Canadian Sales and Marketing Organization for DPI
• Responsible for business development, including new product ideation, project management (from conception to launch), sales and marketing strategies and manufacturer selection.
• Successfully managed the development and launch of over 180 items with multiple retailers
• Drove P&L by implementing effective marketing and pricing strategies, new product introductions, as well as the development and implementation of shelf merchandising plans
• Managed Sales of over $70MM and a staff of thirty employees

California & Washington

• Held various management positions with diverse roles and responsibilities including but not limited to:
• Responsible for Plant Operations and P&L
• Career development of direct reports
• Developed and maintained Safety and Sanitization Programs
• Managed marketing, pricing and shelf placement programs for both Private Label and Branded items within Safeway Stores, Inc.
• Drove new marketing and merchandising programs for over 3,200 Safeway brand products, resulting in improved profit and sales