Sales Executive|Category Manager|Strategic Planner|
New Era Cap (Apparel Division)
Opa-Locka, Florida, United States
As sales executive/category manager at New Era Cap (Apparel Div.), I managed & increased annual revenue with Walmart (WM) to $7.2 million representing a 300% sales increase, elevating WM to the #1 account position. In addition, high volume growth was achieved with Sam's Club (SC) boosting sales to $1.3 million, representing a 325% increase year-over-year.With off-price retailers (TJMaxx, Marshalls, Burlington), I produced a 144% increase YOY creating significant cash flow by selling off time-sensitive residual seasonal product & also freeing up space for new product.My accomplishments in growing revenue with & retaining key accounts on a national scale resulted from the expanded role I created and implemented, positioning me to wear multiple hats across disciplines: Sales; Business Analyst; Strategic Planner; Pre-production Planner; and Exit Strategy manager. Several initiatives I introduced in this expanded role included:*Successfully negotiating pricing and product specs with WM increasing the breadth of product assortment by 300% (3 to 9 categories), opening new revenue streams & establishing a leadership position as a trusted supplier in licensed team sports to the largest retailer in the world.*Collaborating with 3rd party analytic team to create & produce new sales reports for WM & SC at granular level providing insight into real-time sales by product category at store & team level, resulting in actionable sell thru data.*Analyzing sales data & trends to increase replenishment % of overall business by 60%, transforming the business model for licensed team sports from 80/20 ratio to 48/52 split for floor set/replenishment*Successfully forecasting needs to support higher replenishment goals, thereby optimizing opportunities for revenue growth *Establishing, leading & actively managing weekly meetings across departments to provide qualitative direction to internal team, instill a sense of urgency in execution, and deliver targeted revenue goals