Robert Velasco Email & Phone Number

Bridgewater, NJ, US

Greater NYC, New Jersey, US

Lead business development initiatives and manage execution of multichannel projects, ensuring timely delivery and strategic alignment with client needs

Morristown, NJ, US

Led brand planning for a new ophthalmic drug formulation against competitive pressure while facilitating the FDA approval process. Helped successfully execute of over 60 HCP initiatives at launch.

Parsippany, NJ, US

Guided campaign strategy and creative development for a global oncology launch. Effectively managed decreasing budget allocation to meet campaign objectives and ensure impact at launch.

Basel, Baselstadt, CH

Secured two new business wins within a growing full-service, in-house agency by establishing trusted relationships and delivering business-building strategies. Drove messaging and campaign development of a successful brand repositioning. Virtually led a cross-functional global team, ensuring executional alignment with brand strategy.

Chicago, IL, US

Grew revenue by 139%, consistently delivering high-impact managed market solutions that aligned with client goals. Directed payer strategies and value proposition development in highly competitive spaces. Oversaw 9+ product launches, ensuring on-time, on-budget delivery with creative excellence. Led the development and execution of compelling market access.

Chicago, IL, US

New York, NY, US

• Lead the development, execution and optimization of various patient and HCP marketing initiatives including patient CRM programs, in-office materials, sales aids, conference materials, emails and direct mails. Oversaw.
• Successfully launched the first fully electronic autoinjector in MS with over 40% uptake within 6 months
• Led the development of a patient brand campaign for MS, recognized with over 10 Rx Club and PM360 Pharma Choice awards and as an MM&M Awards finalist
• Launched a new CRM program for an IUD, generating over 80,000 enrollees within a year

New York, NY, US

New York, NY, US

Led consumer initiatives for a leading multiple sclerosis therapy: including CRM, in-office and Web. Effectively managed internal teams to flawless execution of client deliverables and consistently exceeded client expectations. Organically grew existing business while seeking new opportunities. Supervised and mentored account team.

New York, NY, US

Develop, execute and manage lead-generating consumer CRM programs for women's contraception. Provide insightful, business-building strategies focussing on acquisition and advocacy. Supervise and mentor account team.

New York, NY, US

• Managed and challenged cross-functional teams in development of strategic, comprehensive and utility-driven CRM and loyalty programs. Developed online and offline database-building initiatives through keen.
• Led the launch of a patient website and CRM program, attracting nearly 50,000 qualified leads
• 2007 International ECHO Award winner for a consumer direct mail initiative that produced an 11% rise in sales

Supervised 4 person account team in development of Spanish-language and bilingual in-store collateral and point-of-purchase materials. Monitored competitive activity in rapidly changing telecom industry. Analyzed purchasing behavior among consumers to maximize effectiveness of in-store efforts.

New York, New York, US

• Developed and implemented effective Hispanic-targeted marketing efforts to generate awareness and increase sales within this diverse and dynamic market segment. Provided insight, direction and analysis of purchasing.
• Developed successful USPS direct mail campaign, achieving 98.3% conversion of sales (compared to 76% the previous year).
• Launched first-of-their kind online and offline smoking prevention programs in Hispanic markets.

Paramus, New Jersey, US

Oversaw planning and timely execution of marketing and public relations initiatives including production of print collateral, photography of new products and set-up of in-store materials.

• Oversaw the day-to-day management of direct response media (Cable, TV, Radio and Internet) buying and optimization. Led the creative development and financial management of accounts.
• Managed media buying and optimization for The Wall Street Journal resulting in over 100,000 total subscriptions over 4 years.