Robert Velasquez Email & Phone Number

Houston, Texas

Houston, Texas

 Implement design thinking processes, Lean UX workshops, and new wire-framing tools to boost workflow efficiency by 80%. Facilitate card sorting sessions, execute tree tests, and perform usability testing in support of large high-level projects. Utilize wireframes and prototype testing to identify anxiety and pain points of customers for numerous.

 Initiated and delivered an onsite survey to customers via paper prototypes to determine needs, motivations, and behaviors that informed which products Ransom SteakHouse developed next. Designed and developed the Real Patio Living e-commerce site, conducting a competitive analysis to strengthen brand awareness and gain a significant increase in market.

 Developed a more informed user experience based on A/B and Multivariate test results to optimize the customer journey across the main website and grow annual sales by 10%. Partnered with creative teams to devise unique, research-based marketing strategies that would enhance traffic to each website. Oversaw debugging and maintenance for all primary and.

 Spearheaded and led projects to completion, including product photoshoots for the website and monthly, bi-monthly, and promotional marketing collateral. Supervised a high-performing team of 5 designers, copywriters, and photographers, training them in best practices and assisting them as needed to ensure all deliverables were produced on time, within.

 Produced wireframe concepts based upon moderated user testing results. Conceptualized and designed innovative web elements that elevated the quality of the user’s interaction and overall experience. Coordinated with Project Management and Technical teams to solve high-level strategic decisions, as well as facilitate and implement creative design.

 Devised web and print design proposals for 20+ clients and guided the creative team through fulfillment processes. Gathered all requirements from the client and vendors to meet live publish dates. Provided personal project updates to all clients, in addition to answering their questions and recommending solutions that ensured continued satisfaction and.

 Produced and designed company’s website and updated content in shopping cart database.  Created company product catalog and shot the photography for website, ads and in-house print material. Managed and delegated responsibilities to production staff. Designed new product packaging to increase market share.