Robert Velasquez Email & Phone Number

Houston, Texas

Houston, Texas

 Implement design thinking processes, Lean UX workshops, and new wire-framing tools to boost workflow efficiency by 80%. Facilitate card sorting sessions, execute tree tests, and perform usability testing in support of large high-level projects. Utilize wireframes and prototype testing to identify anxiety and pain points of customers for numerous internal/external UX efforts. Translate valuable user insights into a more informed website that met the unique needs, goals, motivations, and behaviors of customers. Collaborate with agile development teams to resolve errors and inconsistencies, while also enhancing usability and functionality to improve upon original ideas. Create processes implementing design strategy based on customer insights to support business goals.

 Initiated and delivered an onsite survey to customers via paper prototypes to determine needs, motivations, and behaviors that informed which products Ransom SteakHouse developed next. Designed and developed the Real Patio Living e-commerce site, conducting a competitive analysis to strengthen brand awareness and gain a significant increase in market share. Worked with Signet Interactive to produce a customer-centric interface, ensuring cohesive designs across multiple projects, including RWBVodka.com and MentalBright.com. Applied best practices to ensure world-class design experiences and deliverables that surpassed client expectations. Communicated with clients to determine scope, objectives, timelines, and budgets, while managing projects from conceptthrough to completion. Coordinated and launched an agile process that enabled employees to easily upload items to directstraipart.com, performing competitive analysis, user flows, and expert review to create an informed user journey.

 Developed a more informed user experience based on A/B and Multivariate test results to optimize the customer journey across the main website and grow annual sales by 10%. Partnered with creative teams to devise unique, research-based marketing strategies that would enhance traffic to each website. Oversaw debugging and maintenance for all primary and partner sites to ensure proper functionality across all web browsers.

 Spearheaded and led projects to completion, including product photoshoots for the website and monthly, bi-monthly, and promotional marketing collateral. Supervised a high-performing team of 5 designers, copywriters, and photographers, training them in best practices and assisting them as needed to ensure all deliverables were produced on time, within budget, and exceeded expectations. Joined with the Technical team to update the corporate website and web-based applications on a weekly basis. Created a new product identity and packaging to generate a 20% market share increase and redesigned all product packaging in alignment with the new brand and design standards. Collaborated with senior management and copywriters to complete the monthly sales brochure for US and Canadian customers. Monitored, tracked, and maintained accurate inventory counts of products available on the website. Designed eye-catching booth graphics for annual conferences and special events.

 Produced wireframe concepts based upon moderated user testing results. Conceptualized and designed innovative web elements that elevated the quality of the user’s interaction and overall experience. Coordinated with Project Management and Technical teams to solve high-level strategic decisions, as well as facilitate and implement creative design initiatives.

 Devised web and print design proposals for 20+ clients and guided the creative team through fulfillment processes. Gathered all requirements from the client and vendors to meet live publish dates. Provided personal project updates to all clients, in addition to answering their questions and recommending solutions that ensured continued satisfaction and high retention rates. Leveraged design technique skills and best practices to create brands with clients while adhering to corporate budgets and tight deadlines.

 Produced and designed company’s website and updated content in shopping cart database.  Created company product catalog and shot the photography for website, ads and in-house print material. Managed and delegated responsibilities to production staff. Designed new product packaging to increase market share.