Directs the growth of the company's sales and profits through Sales Channel Development, Product Development, and Marketing Program development and implementation. Establishes sales goals and directs the strategic planning for the sales team. Evaluates market trends and defines new product development and placement strategies. Directs the continual development of the Vangura brand. Determines multi-media Advertising strategies to support brand development. Negotiates contracts with key accounts including Lowes and The Home Depot. Represents the company in several professional trade organizations including committee participation. Vangura is a thirty-nine year old manufacturer of custom surfacing products serving commercial and residential markets with placement in over seven hundred retail showrooms. Vangura is also a national distributor of Silestone Quartz, Granite, and ECO by Cosentino surfacing materials.

Oversees company business development and administrative activities, including sales/marketing, finance, and human resource initiatives. Establishes company policies and business plans. Analyzes operations to evaluate company progress as well as determine opportunities for cost reduction or program improvement. Reviews financial statements and sales reports to track revenues and determine profitability. Plans and monitors capital budgets. Manages P/L to fund operations and maximize investments. Coordinates the activities of sales/marketing units with production and distribution departments.

Recruited to increase sales volume and profit margin of the retail and custom products division. Developed and implemented strategic and operational plans to achieve sales objectives. Directed and supported executive sales managers. Researched markets to identify key sales performance indicators. Delivered sales presentations to prospective clients. Managed contract negotiations with manufacturing representatives. Supervised product development activities, from initial design to final rollout. Created sales programs for retail/custom products sales units. Managed the development of strategic marketing plans for new markets, media planning, and license negotiations/acquisitions. Participated in identifying potential companies for acquisition. Served as Chair for the company's executive and operations committees.

Oversaw product development initiatives, including packaging design strategy. Coordinated marketing activities to promote products and services. Monitored market trends to determine market opportunities for new product lines. Advised executive management on foreign/domestic factors affecting consumer-buying patterns. Prepared and disseminated reports on marketing activities. Managed corporate satellite offices in Hong Kong and Taiwan. Directed the customer service department; initiated and maintained client relationships. Mentored 47 direct/indirect reports.

Spearheaded the development of marketing programs and the restructuring of corporate departments to support marketing initiatives. Managed fiscal operating budgets. Coordinated personnel and activities between the advertising, showroom, planogram, and print shop units. Monitored and approved material purchasing and inventory allocation. Oversaw tradeshow activities; selected products and accessories to be displayed. Directed vendor services, including contract negotiations and pricing. Supervised and supported 25 direct/indirect reports. Trained sales teams in effective selling techniques for new product lines.