Represent the entire portfolio of Kraft Heinz brands to customers in Ohio including Marc's and Sherwood Food Distributors.

Led the transition of the Tamburitzans from a Duquesne University-based entity to a successful 501(c)(3) non-profit corporation. Built a sustainable go-forward business model based on increased revenue generation via performance income and donations from foundations, corporations and individuals. Instilled operational discipline, cost efficiency and attitudinal positivity into the organizational culture. Key duties included general management and business development.

Collaborate with Duquesne University officials and the Tamburitzans Executive Council to develop a transition plan for the Tamburitzans operations and ensemble.

Precisely plan then swiftly execute business plan to drive expected results: profitable development of B&L portfolio and eye care categories. Create/maximize B+L brand opportunities to drive revenue goals, brand share gains & profitable consumption growth at key retailers such as Target, Costco, CVS, Rite Aid, Dollar General, Family Dollar, Kroger, Ahold & Giant Eagle.Accomplishments:• Designed & implemented strategy to exceed sales forecast in excess of $130M.• Most recent annual results achieved 105.4% of quota.• Meet/exceed sales forecast in each of the past 4 years and 15 out of the past 16 quarters.• Achieve quarterly revenue forecast accuracy measured within 2% margin of error – • Ensures predictability and profitability of results.

Led efforts to transform a group of individual contact lens sales reps into a disciplined/unified sales organization. Developed customized processes for account planning and forecasting in support of plan achievement. Also assembled a Sales Planning team to deliver consistent sales materials & report success metrics to ensure achievement of sales force effectiveness goals.Accomplishments:• Created annual business (revenue) planning process by territory for contact lens representatives.• Developed “one message” detail aids then trained contact lens reps on messaging to optometrists.• Redesigned territory coverage – improving call effectiveness and productivity/cadence by 25%.

Champion category management initiatives for the eye care category at the vast majority of key retailers in all classes of trade. Performed requisite analytics for retailer category reviews; contributed to the overall B&L sales effort by insuring sufficient/abundant levels of support for B&L brands from the retailers. Scope: all strategic, national and key accounts across all trade classes. Lead and develop a total of (7) Category Managers.Accomplishments:• Exceed “share of shelf” goals for B&L products at all key retailers; average 144 index.• Gained an incremental 200,000 B&L facings; resulted in “pipeline” orders of $5.8M.• Elevated consumer insights for the eye care category via the completion of relevant eye care category consumer studies such as decision tree modeling & consumer brand-switching tendencies.• Led the development of the “homegrown” Insight 360 eye care category management platform.

• Director – National Accounts Drug Channel• National Sales Director - B&L Eyewear (Ray-Ban Sunglasses)• Region Sales Manager – B&L Personal Products• Trade Marketing Manager - B&L Personal Products• District Sales Manager / Mid-Atlantic - B&L Personal Products• Account Executive / Broker Manager - B&L Personal Products