Robert Ward’s fifty-year career has focused on leisure entertainment and resort destination industries worldwide. Bob has established himself as a respected industry veteran with proven success collaborating with large, multidisciplinary development teams in the conceptualization, design and production of resorts, theme parks and attractions. He is particularly effective assessing stakeholder expectations, project development realities, and key consumer guest experience attributes that translate directly into strategic planning principals and design guidelines. During his twenty plus years with Universal Studios Parks & Resorts he was a Co-Founder and key executive of Universal’s creative think tank development team. Bob is acknowledged as being instrumental in the creative repositioning of the Universal Studios Tour from it’s beginnings in Hollywood as a film and TV business “industrial tour” into a new and pioneering theme park brand. Bob led the conceptualization, guest experience storytelling, integrated resort master planning and “signature placemaking” principals for all aspects of Universal Orlando Resort, Universal’s multi-billion dollar premiere entertainment resort destination in Florida. He subsequently focused on strategic planning for Universal’s worldwide brand expansion, including New Business Development site selection and master planning for Universal Studios Japan in Osaka, Universal Studios Beijing/Shangahi China and numerous other business opportunities in greater Asia and Europe. Universal Parks & Resorts is now one of the most recognized leaders of destination entertainment, theme parks and resorts worldwide.The International Themed Entertainment and Experience Design Industry awarded Bob the internationally prestigious THEA Lifetime Achievement Award in 2009 in recognition of his exceptional career and contributions associated with the arts and sciences of themed entertainment, outstanding visitor experiences, attractions and placesPresently, Executive Director, US Space Force Experience, US Space Force Historical Foundation, Cape Canaveral Space Force Station, Florida See "Experience" for detailed CV