Robert Watson Email & Phone Number

St Albans, England, United Kingdom

High Wycombe, England, United Kingdom

High Wycombe, England, United Kingdom

St. Albans, England, United Kingdom

St Albans, United Kingdom

St Albans, United Kingdom

Maidenhead

Brand Manager for the Benecol brand, responsible for the Spreads and Yogurts platforms as well as new business and digital lead for the whole brand.Key responsibilities include:- Launch of NPD: taking projects from concept development through to consumer testing, R&D development and commercialisation- Managing 2016 & 2017 brand planning for spreads.

Assistant Brand Manager on the Benecol brand, key responsibilities include:- Leading Benecol digital activity (PPC/SEO, eCRM, Display, Media Partnerships) and developing a long-term digital strategy- Development and launch of NPD- Market performance data analysis and reporting- Assisting with the development and implementation of UK media.

• Working on the Benecol brand for the UK and Ireland, key responsibilities and successes include:
• Leading all digital activity including the launch of an ECRM program, PPC (increasing clicks by 50% and CTR from 2.5% to 5%) and display activity (led Benecol's participation in company wide partnership with MSN.
• Developing and managing partnership with HEART UK, the UK's cholesterol charity, utilising the partnership on pack, in PR activity, in TV advertisements and in-store
• Activation of a new market-leading cholesterol reduction claim, briefing the design of new packaging artwork and working with regulatory affairs to develop substantiation of the claim
• Managing the launch of new Benecol Berries Yogurt working with customer development and supply chain colleagues to ensure smooth transition between the old and new sku, Berries variant surpassed KPIs and performance of.
• Supporting the launch of the Benecol Plus range; developing packaging artwork, in-store activation and digital/press advertising copy and creatives