Vice President
San Diego, California, Us
Vice President responsible for 40MM in sales, partnerships, marketing, communications, social, brand, and applicable software and technology. Lead a team of 12 sales and marketing associates. ▶ Led cross functional team creation of the first customer journey(s) and subsequent RACI matrix to align responsibilities and training.▶ Created first cloud funnel management and forecasting app that improved forecast predictability by 50%. Led cross departmental analysis, design, UAT and go live training.▶ Created first systemic email marketing and sales program that improved sales lead generation and opportunity discovery (ERP CRM, Teams, MailChimp)▶ Led development of B2B ecommerce solution to establish a new sales channel, improve customer service via chat and increase lead generation (Shopify, Tidio, ERP)▶ Led refresh of company website, aligned to company purpose and customer journeys, to include improvements in navigation, imagery, chat, and messaging▶ Implementation and leadership SME for Ninety.io business management system to document and track KPIs, project achievement, quarterly, annual goals, and go to market strategy▶ Implemented MS Teams companywide which improved communication and collaboration during the pandemic