Pricer is a catalyst for retail digitalization, creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. Our ESLs are designed and engineered in Sweden, and we carefully examine every detail of the product to ensure the highest possible quality.For three decades, our ideas, technology and people have changed how retailers work and have transformed an entire industry. Today, Pricer is the only ESL provider working with the reliable and scalable optical wireless communications system. This means that our labels consume considerably less energy than other communication systems while maintaining fast and agile performance and industry-leading battery life.