Currently, I am in a leadership role at WooliesX, overseeing the product commercialisation team.Our primary responsibility is to create a diverse offering of customer first advertising products for our Retail Media platform. These products are marketed and sold through Cartology.Key Achievements:* Successfully restructured the WX commercial product team by integrating team members into various product squads throughout the organization, thereby fostering greater… Show more Currently, I am in a leadership role at WooliesX, overseeing the product commercialisation team.Our primary responsibility is to create a diverse offering of customer first advertising products for our Retail Media platform. These products are marketed and sold through Cartology.Key Achievements:* Successfully restructured the WX commercial product team by integrating team members into various product squads throughout the organization, thereby fostering greater alignment* Led an RFP process to evaluate and select the most suitable Retail Media technology for the expansion of our digital product portfolio* Pivoted from a yearly to a quarterly roadmap discovery and delivery cycle, and introduced our Partner program which opened up engagement with customers, to inform feature development and roadmap* Led Planning sessions & built the product strategy Show less

As one of the founding members of the WX/Cartology team, I played a pivotal role in establishing and expanding the business.Key Achievements:* Responsible for creating and driving the FY21 - 23 digital monetisation strategy for new digital media business unit, Cartology* Constructed the FY21 - 23 commercial model delivered to senior executives, to support the three year strategy & revenue targets* Produced & presented business cases to senior leaders for the… Show more As one of the founding members of the WX/Cartology team, I played a pivotal role in establishing and expanding the business.Key Achievements:* Responsible for creating and driving the FY21 - 23 digital monetisation strategy for new digital media business unit, Cartology* Constructed the FY21 - 23 commercial model delivered to senior executives, to support the three year strategy & revenue targets* Produced & presented business cases to senior leaders for the retail media ad stack, attribution & reporting product development projects* Produced quarterly benchmarking to inform MD, CEO & Board of advancements in the US retail media marketplace* Revised, Repriced & Relaunched the existing digital media product suite, which produced first year revenue outcomes well over and above target* Built the commrcialisation audience strategy & targeting POC to market Show less

Key Achievements:Responsible for the product management & growth of two existing products:In-store Rewards Hub :: 30% YOY growth in users* Shipped three key features in market including: 1:1 personalised offers, Multilingual translations & Gamification * Launched one global first POC - the ability for rewards customers to use their digital wallet to tap on an NFC reader to login to the In-Store Rewards Hub* Completely overhauled the UX via a series of… Show more Key Achievements:Responsible for the product management & growth of two existing products:In-store Rewards Hub :: 30% YOY growth in users* Shipped three key features in market including: 1:1 personalised offers, Multilingual translations & Gamification * Launched one global first POC - the ability for rewards customers to use their digital wallet to tap on an NFC reader to login to the In-Store Rewards Hub* Completely overhauled the UX via a series of customer hack days, to quickly iterate on feedbackRewards Digital Wallet* Launched the ability for customers to receive offers within their digital pass -----------------------------------------------------------------Introduced two new products/capabilities to market:Mobile Marketing platform :: Woolworths wide mobile marketing platform* Project managed the delivery of our mobile marketing platform including; strategy, partner selection, commercial agreement & contract negotiations Woolworths Rewards App :: MVP launch - now over 1m in users* Product manager of the team who built the MVP of the Woolworths Rewards app* Produced through a series of hack days to quickly iterate on customer feedback and build an MPV for beta launch Show less

Amobee is a leading digital marketing technology company owned by Singtel. We are transforming the way in which marketers and ad agencies make better decisions.Ownership of product within the Australian market including liaising with engineering teams to drive new product features and requests. * Collaborating with internal stakeholders and SingTel strategic business units such as Optus’s Innovation team, Yes Labs and Dataspark (SingTel’s Geo-Spacial specialists) to launch new… Show more Amobee is a leading digital marketing technology company owned by Singtel. We are transforming the way in which marketers and ad agencies make better decisions.Ownership of product within the Australian market including liaising with engineering teams to drive new product features and requests. * Collaborating with internal stakeholders and SingTel strategic business units such as Optus’s Innovation team, Yes Labs and Dataspark (SingTel’s Geo-Spacial specialists) to launch new products & features. * Facilitated the successful launch of five media products over the last year by driving the commercial, marketing, sales & go-to-market strategy from development of business case through to deployment* Launched & managed Amobee’s data product “Brand Intelligence” which resulted in first year revenues over and above target* Launch of mobile operator data into the Australian market – commercialising Optus Customer data through Amobee’s SAAS DMP & DSP platforms and making addressable to market * Working with Optus innovation division, Yes Labs & Dataspark (a SingTel geo-spacial specialist) to launch innovative products such as Optus Xtra, mobile lock screen advertising* Reporting to the Head of Trading and Commercial around commercial product revenue and gross profit to understand the product development lifecycle Show less

Responsible for overseeing OMD's mobile strategy, planning and buying product through the specialist mobile advertising business unit, Airwave. Transformed the specialist business unit through the implementation of processes and best practices.Key tasks and milestones included:* Lead mobile innovation across all clients specifically in high profile business pitches such as Tabcorp & Qantas* Improving the overall OMD mobile product to be voted best in class… Show more Responsible for overseeing OMD's mobile strategy, planning and buying product through the specialist mobile advertising business unit, Airwave. Transformed the specialist business unit through the implementation of processes and best practices.Key tasks and milestones included:* Lead mobile innovation across all clients specifically in high profile business pitches such as Tabcorp & Qantas* Improving the overall OMD mobile product to be voted best in class specialist business unit (out of five business units) within a year as voted by all members of OMD, previously was fifth* 70% YOY increase in revenue through the specialised business unit, over and above market expectations* Helped develop mobile partnerships with key businesses such as Facebook (specifically Atlas) and Adshel* Key member of the IAB Mobile Council to help drive best practise in the industry around creative, measurement and research Show less

Working across Insurance Australia Group to devise performance strategies across their digital advertising.Helped Key tasks and milestones included:* Shifting IAG from a single channel performance strategy to a full funnel strategy. Targeting potential customers within the awareness, consideration & purchase phase of the purchase funnel* Packaging, integrating and on selling the Xaxis (GroupM's Programmatic service) product suite to senior members of the IAG… Show more Working across Insurance Australia Group to devise performance strategies across their digital advertising.Helped Key tasks and milestones included:* Shifting IAG from a single channel performance strategy to a full funnel strategy. Targeting potential customers within the awareness, consideration & purchase phase of the purchase funnel* Packaging, integrating and on selling the Xaxis (GroupM's Programmatic service) product suite to senior members of the IAG marketing team* Was nominated as the Mobile Lead for MediaCom to evangelise mobile & up skill other members of the team through learning sessions and external presentations* Key member of the IAB Mobile Council to help drive best practise in the industry Show less

Worked within the Technology & Entertainment Division within Mediacom across clients such as EA Games, Universal Music, Universal Pictures and Macquarie Bank.As the lead digital specialist my main role was to innovate the Mediacom digital product offering to key clients within the TED team. Key tasks and milestones included:* First in market to develop, manage and run a campaign utilising a trigger product called mTriggers alongside a programmatic buying platform to… Show more Worked within the Technology & Entertainment Division within Mediacom across clients such as EA Games, Universal Music, Universal Pictures and Macquarie Bank.As the lead digital specialist my main role was to innovate the Mediacom digital product offering to key clients within the TED team. Key tasks and milestones included:* First in market to develop, manage and run a campaign utilising a trigger product called mTriggers alongside a programmatic buying platform to change advertising messages 'on the fly' depending on the weather* Worked closely with the EA Games mobile unit to create, implement & manage an ongoing app download strategy Show less

Working alongside the digital Account Director on the Optus account for MPG.Handle the planning, buying, strategy and presentations to clients for the direct response/performance arm of Optus which accounted for 80% of all of Optus’s digital media spend.Key tasks and milestones included:* Planning, implementing and managing an extensive and successful re-marketing strategy depending on basket drop out* Managing key affiliate partnerships & negotiating yearly… Show more Working alongside the digital Account Director on the Optus account for MPG.Handle the planning, buying, strategy and presentations to clients for the direct response/performance arm of Optus which accounted for 80% of all of Optus’s digital media spend.Key tasks and milestones included:* Planning, implementing and managing an extensive and successful re-marketing strategy depending on basket drop out* Managing key affiliate partnerships & negotiating yearly contracts* Continuously growing team members skills specifically around time management, process and planning tools* Presentation of regular media reviews, strategy recommendations & plans* Forecasting of sales volumes & share of voice on a monthly basis Show less

Central personal for the planning and buying of Virgin Media & Virgin Mobile performance activityKey tasks and milestones included:* Being the client contact for any DR activity currently running across the two accounts* Report back, analyse and advise on future optimisations of current activity eg: moving spend between networks & upweighting placements amongst others* Lead conference calls and meetings between MGOMD and the client around workload of the campaign… Show more Central personal for the planning and buying of Virgin Media & Virgin Mobile performance activityKey tasks and milestones included:* Being the client contact for any DR activity currently running across the two accounts* Report back, analyse and advise on future optimisations of current activity eg: moving spend between networks & upweighting placements amongst others* Lead conference calls and meetings between MGOMD and the client around workload of the campaign management team, business processes and account optimisation/website optimisation * Have an overview of all the creative changes being made on a monthly basis and report back to the client any insight on performance* Attend weekly status meetings with the client and present campaign insight and resolve any actions from the status meeting* Present back monthly post campaign analysis & pre campaign rational* Implement social media advertising and advise on optimisation* Provide insight as to the correlation between all online channels, all offline channels and how this affects order volumes Show less

Part of the Vizeum digital team as a planner over accounts such as HBOS, Kerry Foods, Discovery Channel, Pernod Ricard & Panasonic.Key tasks and milestones included:* Responsible for the planning and buying of digital campaigns * Advising the planning team which digital channels to use outside standard display activity and any new online formats which would fit the brief* Regular reporting directly to clients along with comments as to future campaign… Show more Part of the Vizeum digital team as a planner over accounts such as HBOS, Kerry Foods, Discovery Channel, Pernod Ricard & Panasonic.Key tasks and milestones included:* Responsible for the planning and buying of digital campaigns * Advising the planning team which digital channels to use outside standard display activity and any new online formats which would fit the brief* Regular reporting directly to clients along with comments as to future campaign performance* Using online planning tools such as Comscore to understand the reach and frequency of a campaign* Putting together online competitor analysis and post campaign analysis to report to clients Show less