Since 1st April 2017 member of the board, as sales director responsible for branded business, with full P&L accountability, managing a net turnover > €300mio with >70 staff in key account management, customer development & shopper marketing and field sales force.Following the latest organisational changes at RFC, since 1st January 2018 full accountability for all retail, discount and convenience channels with branded and private label responsibility accounting for a total turnover > €400mio. Strategy development and implementation of holistic customer relationships with implementation of category thought leadership approach, instore activation and integrated commercial organisational set up.

Joined RFC to professionalise, develop and build a profitable growth region based on Strategic Route 2020, responsible for top and bottom line with a turnover of > 100mio €. Managing a team of 16 key account manager and 8 sales support staff. As member of the Foodservice Management Team well positioned in influencing the agenda for the long term development.

Hochwald Foods, Germany • Head of Business Unit International:Strategically appointed to drive and further develop the international business for the milk-based longlife product portfolio. Created a high performing team of 11 key account, 1 marketing, 1 customer manager as direct reports, with further 4 marketing assistants and 32 customer support functions, engaging with clients in >100 countries globally. Put in place focussed strategies to expand and profitably grow the business, esp. in Asia, Middle East & Africa, while strengthening market positions across Europe. Full P&L responsibility for > €470mn, over 34% of total business.Key Accomplishments:• Orchestrated a joint-venture agreement in Indonesia and distributorship agreement for Nigeria, two strategic markets with incremental growth prospects of € 50mn p.a. • Set up co-manufacturing agreement in West Africa, worth additional € 5mn p.a., in a new product category • Implemented client engagement strategies to grow and expand the business with major retailers in UK, Spain, France, Italy, Greece, achieving growth of +4% in challenging market environment.• Strengthened distributor relations and drove brand activation to consistently expand market share (> +40%) in Saudi Arabia / GCC markets.• Achieved volume growth of +6% vs -8% of total business, with profit growth of +60% vs PY.

Director International Customers at Bunge EuropeManaged global accounts for EMEA region, working with key clients in the food processing industry, with a team of 10 key account managers in a matrix - style organization. Developed new business, cultivated contacts to major food service accounts and developed new products to meet emerging market demand.

Managed 3 major national and 3 regional accounts, working with global negotiations teams to create and implement strategies to drive greater revenue and market share. Directed a team of 4 national account managers, 9 key account managers and 8 assistants. Oversaw portfolio encompassing 3 business units (food, ice cream, home / personal care) and extending across multiple categories and brands. Managed P&L for 4 categories. Created customer development strategy for Germany and aligned activities with European strategy.

Led key business development programme teams, driving corporate initiatives to generate revenue and improve customer satisfaction. Oversaw a team of up to 5 consultants. Rolled out programme onsite, leading long-term engagements in the Czech Republic, Russia, UK, Indonesia, Saudi Arabia and South Africa. Managed organisational change and developed regional leadership capabilities. Generated consensus for programme at the board level, gaining support for global implementation and process improvements.

Drove growth in the commercial independent food service sector with innovative marketing campaigns and go-to-market strategies, advising European leaders on gaining independent operator market share. Analysed markets and conducted research to gain customer insights. Identified new opportunities.

Expanded Lipton Ice Tea brand market share, developing and deploying communication and brand-building programs. Directed a team of 17. Served on Unilever Bestfoods board and the Asia leadership and Asia Lipton category teams. Reversed declining market share (-5%) and delivered 10%+ growth in 2 years. Successfully launched Lipton Green Tea brand. Established partnership with Pepsi and rolled out returnable bottles into HoReCa channels.

Established and managed business unit to handle supply chain, customer relationships, brand development and commercial activities, overseeing a team of 12. Launched Lipton Ice Tea brand in new market, doubling market share and achieving 50%+ within 3 years. Developed 3rd party sales force to manage retail business development. Created new channels and incentive programmes to drive greater market share. Designed and deployed brand-building campaigns.