Robert Zito has more than 35 years’ experience as a brand communications, advertising andpublic relations executive in the sports, financial, pharmaceutical and entertainment industries.Best known for bringing television to the floor of the New York Stock Exchange, creating the excitement of the opening and closing bells, and building the NYSE brand into one of the best known in the world, Bob's Management Committee experience spanning three decades today helps clients develop marketing and communications strategies, build their brands, and manage crises with targeted and creative solutions. Bob has a breadth of experience around crises – from entertainers who were the subject of scandals, to board members who were indicted, to disruptions in trading, to FBI raids on corporate offices, to operating under a “deferred prosecution agreement” with the U.S. Attorney’s office.Bob serves as Vice Chairman of the FDNY Foundation, chairman of Cento Amici, and serves on the board of the Robert Wood Johnson University Hospital. He was also responsible for the New York Stock Exchange and Bristol-Myers Squibb Foundations. In 1998 he started the NYSE Fallen Heroes Fund, and in 1991, the Zito Family Scholarships at St. Peter’s Prep. He is a 1998 recipient of the Ellis Island Medal of Honor.