Fast, accurate, meticulous, and passionate in all my work. I constantly strive for daily self-improvement. My areas of strength include: Technology, E-commerce, Logistics, Food & Beverage (F&B), Fast-Moving Consumer Goods (FMCG), Hospitality (encompassing Restaurants & Hotels), Customer Service, Agriculture, and Beauty.*Objective:I aim to become a key influencer in supporting business development in Vietnam, contributing to a company's growth and aspiring to be a vital member of the board of directors.8 YEARS OF EXPERIENCE: - Developed and strengthened corporate branding.- Planned and executed business strategies.- Formulated comprehensive marketing strategies, including digital marketing.- Built and managed omnichannel sales models, enhancing omnichannel management.- Applied marketing automation technology across sales, - customer service, and project management.- Implemented CRM & ERP systems to optimize business operations.- Business digital transformation
Viet Nga Group
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Head Of MarketingViet Nga Group Oct 2021 - Present- Managed marketing operations across three sectors: Fertilizer, Beauty, and Real Estate.- Built and developed sustainable brands, including logo, brand guidelines, website, social media profiles, corporate profiles, and public relations.- Formulated and executed marketing strategies tailored for each of the three industries.- Developed strategies for customer engagement and care. - Led digital transformation initiatives in marketing and business practices.- Established a marketing department, defining its structure, job descriptions, evaluation systems, KPIs, and training programs.- Provided strategic guidance to the board of directors for company growth.- Applying AI to marketing, sales and data analysis activities.
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Chief Marketing OfficerXdigital.Vn May 2021 - Present- Developed a business model for a Digital Marketing Agency.- Built digital marketing and digital transformation products/services tailored for small and medium-sized business customers.- Specialized in consulting for business digital transformation and delivering tailored solutions.- Created and conducted direct training for businesses in Digital Marketing and Digital Transformation through seminars.- Developed strategies for customer and revenue growth.- Established and trained a team to support approximately 500 corporate customers using Digital Marketing services.- Advised on development strategies for XDIGITAL.- Managed revenue and financial planning for XDIGITAL, ensuring smooth company operations.
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Marketing DirectorSatsco Feb 2019 - May 2021Ho Chi Minh, Ho Chi Minh, Vn- Developed a comprehensive multi-service CRM system for customer management at Tan Son Nhat Airport.- Formulated and implemented the marketing strategy and branding for SATSCO.- Conducted customer need analysis to innovate new products and services.- Advised the CEO on corporate development strategies.- Gathered, analyzed, and interpreted market data, competitor information, and made strategic recommendations.- Managed and coordinated the Marketing, Advertising, and Brand Communication departments.- Collaborated with directors of different centers to align marketing strategies and business plans.- Leading in the application of digital transformation in the company -
Project Manager & Sales Online ManagerKing Beef Food Corporation Feb 2017 - Feb 2019- Led the development and management of the VUABO.SHOP e-commerce website, including a fresh food delivery service.- Advised the board of directors on online marketing strategies.- Managed online marketing activities, budgeting, and brand identity, selecting methods tailored for the food industry.- Identified target customer segments and conducted competitor analysis.- Planned sales strategies for both short-term and long-term objectives.- Stayed abreast of the latest technologies in marketing and management, including Marketing tools, CRM, and ERP systems.- Oversaw the marketing department's work plan and performance monitoring.- Trained and supported the marketing team to achieve project goals.
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Digital Marketing ManagerDuc Quang Solutions Dec 2014 - Dec 2016- Responsible for brand development DUC QUANG SOLUTIONS.- Build and operate e-commerce website ducquang.com.vn- Building management system for Ecommercewebsite: products, orders, customers, points, warehouses, accounting, debt, revenue.- Create a plan and monitor the performance of marketing team.- Planning and implementing optimizing the ranking of the website on the search page. (SEO & SEM)- Directly plan, execute and optimize Google Ads and Facebook Ads.- Build and manage Email Marketing System.- Research product markets, competitors and customer trends and propose marketing strategies to the board.- Report online marketing results with management by week, month, quarter, year.
Robert Nguyen Education Details
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Singapore Management UniversityAnd Related Support Services -
Fpt UniversityDigital Communication And Media/Multimedia
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University Of Economics Ho Chi Minh CityGeneral
Frequently Asked Questions about Robert Nguyen
What company does Robert Nguyen work for?
Robert Nguyen works for Viet Nga Group
What is Robert Nguyen's role at the current company?
Robert Nguyen's current role is Head of marketing.
What schools did Robert Nguyen attend?
Robert Nguyen attended Singapore Management University, Fpt University, University Of Economics Ho Chi Minh City.
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