Roberta Marija Barkauskaite Email & Phone Number

London, England, United Kingdom

• Responsibilities:
• Co-ordinating and managing the Display team to plan and deliver consistent and best-in class performance campaigns across display media (high impact, rich media, social extension, native, programmatic, OLV, YouTube.
• Implementing high-class implementational planning and execution across Print and Online Publishers including magazines, inserts, national and regional press
• Building an omni-channel response to brief to deliver a unified, effective and consistent brand experience with Display, CTV, Social, Print
• Ensuring client servicing being maintained on a high standard on all accounts across for myself and all direct reports
• Developing strong relationships with all media stakeholders: media owners, op cos, clients, internal client and ops teams, etc.

London, England, United Kingdom

• End to end responsibility and ownership of media campaigns, across the full campaign life cycle.Including:
• Inventory availability requests and media reservation
• Media Plan development and management
• Coordination with clients/agencies for creative assets and oversee QA
• Weekly pacing and MAR review
• Optimization management

London, England, United Kingdom

• Responsibilities:
• Assist in the management of the full campaign life-cycle - pre and post campaign launch, in order to meet contractual obligations by monitoring programs
• Monitor campaign performance and implementing the adequate optimisation methods
• Analysing data from the company ad server, and the 3rd party reports provided by external parties
• Closely working with internal Inventory and Ad Ops teams to drive campaign success, and escalate issues to Planning management
• Managing billing for accounts, working with internal Delivery Ops teams to examine any discrepanciesTechnical skills and platforms:

Leicester, England, United Kingdom

• Generated manual notes for particular science and social modules within university for students with special needs and disabilities.
• Worked in a fast-paced environment, while note-taking for various different unfamiliar university subjects, outside of my actual degree.
• Responsibly and systematically arranged timetabled sessions, edited and submitted insightful notes to the network of students.
• Reported back to my senior management for feedback, submitted the organized AAC reports for timetabling.

Leicester, England, United Kingdom

Leicester, England, United Kingdom

• Generated reports on Excel, Word and PowerPoint to analyse student engagement, inventory expenditure for the University’s accommodation team.
• Engaged within a team of shift leaders and managers, gained relevant skills and insight into responsibly managing and working with vast amount of confidential student data.
• Organized events, created new fundraisers and effectively developed a budget for future events.
• Used direct marketing with social media platforms like Instagram and Facebook to gain engagement statistics and insights, to further increase the following and engagement with posts.

Seoul, South Korea (Remote)

• Worked alongside the Sales & Management team to collaborate with affiliates and kept track of the supply chain.
• Helped to track lead generation and tracked the KPIs to hit benchmarks, for some of the newly launched products on the company website, revisiting objectives and the measuring the goals reached.
• Organized PR campaigns for the launch of a new By Wishtrend branded night cream: social media and affiliate marketing campaigns on Instagram.

Leicester, England, United Kingdom

Leicester, England, United Kingdom

Bachelor Of Arts - Ba, Business Administration And Management, General, 3.8

Activities and Societies: Strategic alliance and university activities with Samsung Innovation Hub in Suwon, South Korea.Relevant Modules.

Bachelor Of Arts - Ba, Marketing, First Class Honours

Activities and Societies: Student Ambassador for Marketing BA. Partnership with the Leicester Innovation Hub to work with small local.