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@nike.com
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Roberta Cranchi is listed as Consumer-centric executive sales and retail leader with a career built around multiple functions, breaking down barriers and inspiring diverse teams to thoughtfully collaborate across the organization. at FISIA, based in São Paulo, São Paulo, Brazil. AeroLeads shows a work email signal at nike.com, phone signal with area code 646, and a matched LinkedIn profile for Roberta Cranchi.
Roberta Cranchi previously worked as Nike Stores Retail Director (In Line and Factory Stores) at Fisia and Category Marketplace Director - Women and Sportswear at Nike. Roberta Cranchi holds Mba, Gestao Empresarial from Escola Superior De Propaganda E Marketing.
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AeroLeads found 1 current-domain work email signal for Roberta Cranchi. Compare company email patterns before reaching out.
Over the past 17 years, I had the incredible opportunity to represent one of the world's most innovative consumer brands, Nike, and help develop Brazil's sporting goods marketplace.I quickly build trust and credibility with teams, clients, executive leaders, and other key stakeholders and I work fluidly across heavily matrixed and startup environments.
Listed skills include Sporting Goods, Sportswear, Merchandising, E Commerce, and 13 others.
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A career timeline built from the work history available for this profile.
São Paulo, Brazil
Selected to lead Nike Stores in Brasil after the transition of the Brand’s operation into Distributor Model_4 direct reports, a x-functional team of 14 dotted line to me, plus in-store team +1000 employees_Development retail vision, strategy and plan to drive top-line growth and bottom-line profitability _Definition of new business plan and Retail Services.
São Paulo, Brazil
_Co-participation in every gate of the Category game plan: planning, assortment, pricing, inventory management, sell in and sell out_Fueled Nike Apparel return to the #1 market share position _Direct management of Nikes most pinnacle channel (Authenticators)_Development of a Business Plan considering opportunities based on the new model (distributor)
São Paulo Area, Brazil
Appointed by the VP of Sales to lead 1 of 8 selected sporting goods accounts globally_Accountable for 5 direct reports and extended team of 12._Led Sales, Business Planning, Merchandising, Customer Service and Retail Marketing functional teams to develop and execute a three-year account strategic plan._Aligned strategic retail partners with Nike’s vision.
São Paulo Area, Brazil
Reporting to the Territory Sales Director and Dotted line to the Category GM_Established Nike Women's mindset from planning to execution. Orchestrated functions and Categories to support and enable the strategy. Women outpaced men’s growth in every season. Contribution of women in total business +6p.p_Defined a consistent integrated Marketplace Category.
São Paulo Area, Brazil
Elevation of my previous role, combined with account leadership of Netshoes_4 direct reports in Sales and cross-functional team of 4 dotted line (planing, merchandising, operations and marketing)_Key player of the marketplace reset. Divest and/ or segmentation of accounts with no impact to the business._Partnered with nike.com to create and execute.
Promoted into a newly created Sales Leadership role, position centered on exploring new digital business opportunities and helping to solve digital business challenges of Nike’s selected e-commerce partners._I had set the Strategic vision for Nike’s Wholesale Digital Commerce as part of an integrated marketplace approach to aggressively grow and elevate.
São Paulo Area, Brazil
Promoted to lead the # 1 Digital Account in Brasil (Netshoes) _3 direct reports in Sales and cross-functional team of 4 dotted line (planing, merchandising, operations and marketing)_Consolidated a shared vision and corresponding strategies that supported +30% YoY in Retail Sales_Understanding of Netshoes/ Nike consumer’s behavior and translated it into.
Hand-picked by Nike’s VP of Americas Region to reinvigorate the Customer Service team in Brasil and evolve the business model across Sales, Logistics and 3PL and build a solid organization _25 direct reports_Set the foundation of S&OP. Mapped and adjusted the entire operational cycle in order to guarantee the execution of the Marketplace, focusing on.
Promoted into a newly created position in Sales. Development of B2B channel_3 direct reports_Successfully migrated 1,000 small value accounts to a new business model, 100% digital
Quick answers generated from the profile data available on this page.
Roberta Cranchi works for FISIA.
Roberta Cranchi is listed as Consumer-centric executive sales and retail leader with a career built around multiple functions, breaking down barriers and inspiring diverse teams to thoughtfully collaborate across the organization. at FISIA.
AeroLeads has found 1 work email signal at @nike.com for Roberta Cranchi at FISIA.
AeroLeads has found 1 phone signal(s) with area code 646 for Roberta Cranchi at FISIA.
Roberta Cranchi is based in São Paulo, São Paulo, Brazil while working with FISIA.
Roberta Cranchi has worked for Fisia and Nike.
You can use AeroLeads to view verified contact signals for Roberta Cranchi at FISIA, including work email, phone, and LinkedIn data when available.
Roberta Cranchi holds Mba, Gestao Empresarial from Escola Superior De Propaganda E Marketing.
Roberta Cranchi is listed with skills including Sporting Goods, Sportswear, Merchandising, E Commerce, Retail, Apparel, Brand Management, and Forecasting.
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