Selected to lead Nike Stores in Brasil after the transition of the Brand’s operation into Distributor Model_4 direct reports, a x-functional team of 14 dotted line to me, plus in-store team +1000 employees_Development retail vision, strategy and plan to drive top-line growth and bottom-line profitability _Definition of new business plan and Retail Services roadmap in conjunction with SBF Group. Setting a joint vision

_Co-participation in every gate of the Category game plan: planning, assortment, pricing, inventory management, sell in and sell out_Fueled Nike Apparel return to the #1 market share position _Direct management of Nikes most pinnacle channel (Authenticators)_Development of a Business Plan considering opportunities based on the new model (distributor)

Appointed by the VP of Sales to lead 1 of 8 selected sporting goods accounts globally_Accountable for 5 direct reports and extended team of 12._Led Sales, Business Planning, Merchandising, Customer Service and Retail Marketing functional teams to develop and execute a three-year account strategic plan._Aligned strategic retail partners with Nike’s vision to create the O2O (online-to-offline) consumer journey of the future. _Delivered unprecedented growth (+30% YoY) and… Show more Appointed by the VP of Sales to lead 1 of 8 selected sporting goods accounts globally_Accountable for 5 direct reports and extended team of 12._Led Sales, Business Planning, Merchandising, Customer Service and Retail Marketing functional teams to develop and execute a three-year account strategic plan._Aligned strategic retail partners with Nike’s vision to create the O2O (online-to-offline) consumer journey of the future. _Delivered unprecedented growth (+30% YoY) and market share gain (+2 p.p) by supporting omnichannel account strategy, accelerating digital business and key categories offense. Show less

Reporting to the Territory Sales Director and Dotted line to the Category GM_Established Nike Women's mindset from planning to execution. Orchestrated functions and Categories to support and enable the strategy. Women outpaced men’s growth in every season. Contribution of women in total business +6p.p_Defined a consistent integrated Marketplace Category Strategy for long‑term growth, mapping, and managing distribution plans, focusing on serving the consumer and ongoing share… Show more Reporting to the Territory Sales Director and Dotted line to the Category GM_Established Nike Women's mindset from planning to execution. Orchestrated functions and Categories to support and enable the strategy. Women outpaced men’s growth in every season. Contribution of women in total business +6p.p_Defined a consistent integrated Marketplace Category Strategy for long‑term growth, mapping, and managing distribution plans, focusing on serving the consumer and ongoing share gain._Executed Global strategic direction aligned with locally relevant priorities. Show less

Elevation of my previous role, combined with account leadership of Netshoes_4 direct reports in Sales and cross-functional team of 4 dotted line (planing, merchandising, operations and marketing)_Key player of the marketplace reset. Divest and/ or segmentation of accounts with no impact to the business._Partnered with nike.com to create and execute integrated strategies from product distribution, consumer experience, category focus, launches and commercial moments.

Promoted into a newly created Sales Leadership role, position centered on exploring new digital business opportunities and helping to solve digital business challenges of Nike’s selected e-commerce partners._I had set the Strategic vision for Nike’s Wholesale Digital Commerce as part of an integrated marketplace approach to aggressively grow and elevate the business as a result, Brand share in Digital +3 pp_Implementation of digital distribution (segmentation & differentiation) and… Show more Promoted into a newly created Sales Leadership role, position centered on exploring new digital business opportunities and helping to solve digital business challenges of Nike’s selected e-commerce partners._I had set the Strategic vision for Nike’s Wholesale Digital Commerce as part of an integrated marketplace approach to aggressively grow and elevate the business as a result, Brand share in Digital +3 pp_Implementation of digital distribution (segmentation & differentiation) and marketplace management polices (authorized sale) monitoring & legal enforcement solutions_Market catalyst & elevation experiences with strategic partners, including World Cup 2014 Show less

Promoted to lead the # 1 Digital Account in Brasil (Netshoes) _3 direct reports in Sales and cross-functional team of 4 dotted line (planing, merchandising, operations and marketing)_Consolidated a shared vision and corresponding strategies that supported +30% YoY in Retail Sales‎_Understanding of Netshoes/ Nike consumer’s behavior and translated it into actions that reduced closeout inventory from 70% to 20%

Hand-picked by Nike’s VP of Americas Region to reinvigorate the Customer Service team in Brasil and evolve the business model across Sales, Logistics and 3PL and build a solid organization _25 direct reports_Set the foundation of S&OP. Mapped and adjusted the entire operational cycle in order to guarantee the execution of the Marketplace, focusing on Inventory Management, Demand Planning, Sales, Marketing and Categories._Redefined Nike Do Brasil approach on fulfilling orders in… Show more Hand-picked by Nike’s VP of Americas Region to reinvigorate the Customer Service team in Brasil and evolve the business model across Sales, Logistics and 3PL and build a solid organization _25 direct reports_Set the foundation of S&OP. Mapped and adjusted the entire operational cycle in order to guarantee the execution of the Marketplace, focusing on Inventory Management, Demand Planning, Sales, Marketing and Categories._Redefined Nike Do Brasil approach on fulfilling orders in full and on time, reduction of 25 p.p. on order cancelations Show less

Promoted into a newly created position in Sales. Development of B2B channel_3 direct reports_Successfully migrated 1,000 small value accounts to a new business model, 100% digital