As the Academic Director and Principal for the new University of the Sunshine Coast campus in Adelaide, I will provide academic leadership and oversight of the operation of the campus and the student experience. I have extensive experience in curriculum development, review and management gained through work in academia in Australia and internationally, as well as a wide experience in industry and sector engagement. I am a former Director the MSc in Wine Business at the ESC Dijon Bourgogne School of Wine and Spirits Business (France), and also a past Director of the Masters in Wine Business program and Chair of the University of Adelaide Wine Future Research Cluster. I have researched consumer behaviour, and more specifically the drivers of premium purchase decisions respective to wine, extensively both nationally and internationally in established and developing markets. My particular areas of interest include country of origin effects, the power of non-intrinsic product cues to influence perceptions of product and service quality and the development of online strategies and social media to build brand attachment through virtual communities and live streaming events. My work has been published in Australian industry publications and internationally in highly regarded academic journals. I have extensive experience as a leader of internationally based wine business research projects; and I have completed research projects for the Wine Makers' Federation of Australia and a number of projects for Wine Australia.
Listed skills include Marketing Strategy, Market Research, Research, Data Analysis, and 29 others.