Roberta Garlaschi Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Responsible for development and implementation of Zentiva Italia communication strategy, both online and offline, consistently with the corporate guide lines, the General Manager and the local Marketing Dep., with the aim of contributing to the business objectives.

Milano, Lombardie, Italie

Leading digital projects from initiation to completion;Managing Corman's digital properties, including websites and blogs, and coordinating Corman's brands social media presence, including LinkedIn, Facebook and YouTube;In cooperation with Product Managers, identifying the needs of each product line and driving all digital marketing tactics, which include email marketing, content strategy, landing pages, SEO/SEM, paid search, banner placement, native advertising, analytic tagging and social media ads focused on brand awareness, drive to store and customer retention;Collaborating with external agencies in order to identify trends, insights and results to optimize digital investments;Creation of monthly reports showing site traffic, goals and other KPI, such health of SEO campaigns;Building partnerships with external agencies, referrals partners and e-pharmacies (pure player);Monitoring competitors’ online activities to have a benchmark;Assigned digital marketing budget management.

Milan Et Alentours, Italie

Conceiving and implementing the editorial plan for the three Company's brands social media channels - Facebook, LinkedIn, Instagram and YouTube. Text, pictures, videos and graphic content creation and distribution;Managing the Company website cms (AEM 6.0) for content page, microsite creation and content updating;Conception and execution of Facebook Ads and Click Funnel campaigns pursuing mainly branding, lead generation and conversion objectives;Monitoring the effectiveness of the campaigns results through AdWords, Google Analytics and KickoffLab reports;DEM campaigns realization with Evalanche and MailChimp platforms;Designing new product launch campaigns across online and offline channels;Cooperation with Key Opinion Leaders and their involvement in marketing and educational online and offline activities;Marketing plan activities implementation and execution: customer retention projects, mobile marketing activities, organization and participation in congresses, workshops and local, national and international events and educational courses, creation and translation of marcom materials such brochures, catalogues, technical manuals, roll-ups, company profile, PowerPoint presentations;Management and participation in the international projects the headquarter (Basel) assigns to me;Communication with external stakeholders suppliers in order to realize giveaways, congress booths and marketing campaigns;Assigned marketing and communication budget management;Close liaison with the Sales Reps and Product Managers to ensure that all the promotional support needs are met.

Milan Et Alentours, Italie

In cooperation with the Marketing Director, management of all the internal and external marketing and communication activities, online, offline and in-store;Online customers surveys implementation for a product launch preparation, the brand redesigning or packaging modification;Planning and implementing Facebook and LinkedIn editorial plan; text, pictures and videos content creation and distribution;Managing website cms (Magnolia) and related contents in 3 languages (French, English and Spanish);Cooperation with the R&D department for the editing of the texts of the new products’ bilingual labels (Italian-French and Italian-English);Translation of the product catalog and other marcom supports such as brochures, samples and visuals for stores from Italian to French and English;Cooperation with external suppliers for the creation of a corporate identity;DEM campaigns realization;Competitors’ analysis.

Milan Et Alentours, Italie

Management of the relationships between the Italian HQ and its branches in France, UK and Costa Rica;Creation of a monthly sales report (sell-in and sell-out);Supporting the national and international events organization;Editing of internal communications, articles and press releases; translations of commercial and juridical documentation from English and French to Italian;DEM campaigns realization and publication of advertising pages on trade magazines;Company’s website contents updating;Communication with internal and external suppliers for the realization of all the different marcom materials and with media partners and institutions for patronage requests.

Milan Et Alentours, Italie

Communication with internal stakeholders and external suppliers to create marcommaterials and design congress booths;Communication with customers and KOLs;Selection of locations by means of inspections;Organization and participation in national and international events (conferences, congresses, educational events, trainings, customer events);Events budget management;Hotels and flights booking in Italy and other European countries;Internal direct emailing marketing management.

Milan Et Alentours, Italie

Internship of master-end.Managing website cms (Wordpress) and related contents;DEM campaigns and Facebook Ads campaigns pursuing mainly branding and lead generation objectives;Creation of PPC campaigns with Google AdWords;Google Analytics’ reports analysis in order to improve website visits;Contents creation for landing-pages SEO optimization in order to have a better googlerank;Creation of leisure and incentive packages for prospects;Hotels booking in Italy and France for costumers.

Région De Paris, France

Organization and participation in national and international events and trainings;Elaboration of info-congress, reports, meeting agendas and ppt presentations for the sales force;Updating and development of the intranet and website contents;Proactively manage the database and excel sheets for data extraction and realization of marketing and promotion campaigns for different kind of costumers;Documentation drafting and translation from English and from Italian to French;Cooperation with external suppliers (web and graphic designers, communication and creative agencies) for the realization of products & services and corporate advertising campaigns;Google Analytics reports management;Cooperation with sales force, technicians and other business units to create cohesion, enthusiasm and line up in the team to achieve the given goals.

Social Media Marketing, Digital Marketing, 84/100

Social Media Marketing, Marketing

Master Degree, Congress Management And Event Marketing

Licentiate Degree, Foreign Languages And Literatures

Bachelor'S Degree, Second Level College Of Science