* Led marketing strategy in the US.* Create a marketing department for the United States division, developing, implementing, and executing strategic marketing plans.* Strengthen the company name in the US by developing marketing campaigns to increase sales.* Managed marketing campaigns across various channels to launch new products.* Supervise and lead a team of marketing professionals, providing guidance and support to achieve marketing goals.

• Created marketing department for United States division, including building team, defining suppliers and partners, and developing, implementing, and executing strategic marketing plans.• Grew brand in US and managed brand awareness campaigns, brand positioning, and segmentation strategies.• Established and monitored department KPIs.• Defined and controlled marketing budget.• Informed opportunities and lessons learned to drive continuous improvement, using data for decision making. • Managed marketing campaigns to launch new products in US, including the following categories: Cookware, BBQ accessories, flatware, cutlery, bakeware, trash bins, serving ware, cutting boards, gardening tools, and furniture.• Brought products to local markets and oversaw success by driving demand and usage.• Collaborated with cross-functional partners across organization to develop and implement digital marketing assets.• Grew business through compelling communication across different platforms, including influencer programs, marketing events, social media accounts, CRM and email marketing, conversion campaigns, and PR.• Negotiated marketing contracts to reduce organizational costs and business risks. • Supported food service and hospitality team to grow business in US by creating digital content and marketing campaigns. Executed food service and hospitality trade show.• Achieved more than 70% of monthly sales on D2C sales website through marketing campaigns.• Increased return on ad spend (ROAS) on paid media campaigns in Google AdWords by 600% and 500% on Amazon.• Launched social media strategy in US market leading to more than 100,000 followers in the first year.• Boosted Amazon sales by 100% in one year through unique marketing campaigns.• Built end-to-end customer database to understand consumer behavior and create CRM strategy. • Structured marketing departments in US, China, and Canada building teams, defining area goals, creating KPIs, and choosing right partners.

• Led online strategy and managed digital and e-commerce department of organization.• Launched and managed direct-to-consumer online sales website.• Created departmental goals and monitored key performance indicators.• Oversaw design and development of company website.• Monitored website analytics and internal data sources to use data to drive decision making.• Defined products to sell online within US market according to local consumer behavior.• Outlined and implemented policies for D2C online sales project.• Chose suppliers and partners looking out for best interests of company locally and internationally.• Developed annual expense budget and sales forecast based on US calendars.• Tracked sales performance on D2C website and controlled expenses to maintain positive profit and loss.• Structured customer service department in US to ensure exceptional customer experiences with products.• Built Customer Service team and worked with customer service manager to improve internal processes, create area KPIs and goals, and define best tools and systems to keep service on higher levels.• Maintained customer service scripts and knowledge base for standard communication.• Achieved consumer satisfaction by answering tickets in less than 1 business day and having a solution for their need in less than 3 business days.• Launched chat bot in D2C website decreasing more than 10% of the tickets in the first month.• Monitored, analyzed, and evaluated effectiveness of customer service team and implemented improvements.• Motivated e-commerce and customer service teams and maintained healthy and professional working environment.

• Headed digital marketing campaigns globally in South America, North America, Africa, Europe, Asia, and Australia.• Strengthened company name in various countries by developing product campaigns to increase sales in Mexico, Bolivia, Paraguay, Uruguay, Argentina, Colombia, Chile, Peru, Ecuador, Germany, United Kingdom, Latvia, Russia, South Africa, Dubai, Australia, China, Singapore, and Canada.• Oversaw international marketing actions, including creating communication strategies to increase company presence and defining strategies to boost sales from campaigns, such as trade shows, social media content, paid ads, email marketing, television advertisements, magazine advertisements, public relations, radio, billboards, publicity on sides of buses, soccer team sponsorship, workshops, and POS events.• Created brand’s global e-commerce project to standardize presentation of products across countries where company has D2C sales, ensuring strengthening of brand in digital environments and increasing sales in multiple markets.• Traveled to markets where campaigns were run to monitor and contract local suppliers and learn about local culture.• Developed strategic plans, contracted suppliers, defined departmental goals and KPIs, managed investments and expenses, led and directed team members, and monitored reports.• Led marketing teams in South America, North America, Africa, Europe, and Australia.• Managed marketing campaigns to launch various products from a 20,000-product catalog, including the following categories: barbecue, cookware, flatware, serving ware, cutlery, dining ware, appliances, sinks, gardening tools, hand tools, furniture, professional kitchen, electrical material, and kids’ products.

• Coordinated digital marketing campaigns globally.• Ran marketing campaigns in multiple countries through compelling communication across social media, paid media, influencer programs, PR initiatives, events, and strategic partnerships.• Established consistent visual brand identity throughout consumer touchpoints.• Launched websites in multiple countries, including Brazil, Germany, Russia, Argentina, and Chile.• Reached sales goals by working with sales team, factories, international units, and IT.

Provided support for international marketing campaigns worldwide with international advertising agencies, clients, and partners.

Conducted market research, designed presentations, organized events, and elaborated on office management charts.

Sold memberships to Brazilian companies wanting to conduct business in Germany. Record holder in sales at the Mercosul Chamber Network, having been awarded a traineeship in Germany for 3 months in 2007.

Working directly with the procurement agent for German company LUX-TOOLS in South America.

Creating a spreadsheet to demonstrate results and assets balance sheet, developing strategies and other management support services provided to incubated businesses.

Creating spreadsheets, working on importing, exporting, and foreign investment processes.