Roberta Guillen Email & Phone Number

Florianópolis, Santa Catarina, Brasil

Brasil

» Team management and strategical planning, focusing on structuring business intelligence, from the process of incoming leads, and metrics, to closing and after-sales.» Integration of Marketing and Commercial teams, to optimize content that would generate effective results.» Development of strategies for all areas and the business, including sales pipeline, monitoring financial indicators, and administrative coordination.» Leadership of teams with 14 people, executing performance evaluation, feedback, and mentoring.Main Achievements:» 65% increase in revenue in the first year of commercial management.» 50% growth in the number of B2B transactions/month.» 70% more qualified leads coming in.» Partnership with Havaianas, one of the largest fashion companies in Brazil, and Mãe Terra (Unilever), a brand that belongs to one of the largest food companies in the world. » New business with smaller contracts with several other companies, including Natura, Samsung, Relax, and Insider Store.

» Prospecting, negotiating, and closing partnership contracts with companies in Brazil.

Brasil

» Team management for Communication and Digital Media consulting to small and medium-sized companies.» Prospecting and closing new business, planning, and company's budget monitoring.» Ideation, development, implementation, and launch of digital products, observing metrics and performance.» Strategic planning of paid and organic media: YouTube, Facebook, Instagram, and RDStation.» Worked with affiliates network, and conversion technologies for e-commerce, programmatic media, and media buying.Main Achievements:» 4 projects closure in the first 3 months of operation.» 150% increase in leads for the customers served.» Complete management of accounts and projects, with leadership of diverse teams allocated to each project.

Brazil & Mexico

» Management of 2 large projects, involving Belém, São Paulo, Rio de Janeiro, Florianópolis, and Mexico, with an audience of up to 900 people, 18 countries involved, leading teams with +15 people.LinkedIn Talent Awards:» Project involving 18 countries to award companies that use LinkedIn's recruitment tools.» Leadership of teaser, digital expansion, selection, awards, and events in Brazil and Mexico for 150 guests, managing scope, schedule, deadlines, team, tasks, and closure.» Team coordination, including digital planning, creation, production, finance, and design.» Customer service and contact with LinkedIn, budget, and crisis management.» Job closing, with report, video case, and adjustment of budget spreadsheets.Saia Justa Por Aí, Belém - Canal GNT:» Project in which the TV program “Saia Justa” was recorded live, with 900 people at the Theatro da Paz, in Belém/PA.» Mapping local digital influencers, creation, development, and implementation of online communication for Brazil, including landing page, email marketing, RSVP, invitation, and video.» Management of the scope, schedule, deadlines, team, and tasks, which also included scenario creation, registration monitoring, and full production of the event. » Hiring and coordinating a team of 15 people for digital planning, creation, production, finance, and design.» Full GNT customer service and budget management, as well as job closure with report and video case.

Rio De Janeiro E Região, Brasil

» Prospecting new business and opening the Brazilian market, with the implementation of 72 new accounts, in addition to commercial expansion in RJ, SC, PR, RS, and LATAM.» Attendance to the key international partnership Commission Junction (USA), for the sale and implementation of onsite technologies, including cross-selling, abandonment bundle, overlay, push notification, and recommendation showcase.» Customer relationship, managing national and international client portfolio, including B2W, Tripadvisor, Booking, Osklen, Inbrands, Grupo Soma, Grupo Technos, Godaddy, OLX, and Oi.» Online strategies and media planning, as well as implementation of new technologies in campaigns.» Budget management and media buying CPC, CPM, CPI, CPA, CPV, CPCV, monitoring metrics and performance.

Rio De Janeiro

» Fostering the collaborative and creative economy, by promoting events and content on sustainability and personal development, with written content, web series, online courses, consultancies, and events throughout Brazil.» Project management, developing the visual identity, website, app, user interface, and communication strategy.» Communication consulting for companies, including purpose discovery, brand development, and communication channels such as e-commerce, website, and social media.» Commercial transactions and sponsorship, including incentive law.Main Achievements:» Development of an online course, including the platform and all content, with classes on ideation and project realization, time management, and content related to self-knowledge.» Traveled to more than 13 countries, between Asia and South America in search of content.

Rio De Janeiro E Região, Brasil

» Executive Production for Coca-Cola, in the Footprint Happines Srikes Interior Action, reaching approximately 25,000 people, with activation made in 4 squares of Rio de Janeiro during the Olympic Games.» The action involved sampling, photos with Olympic Torches taken from the official Coca-Cola website, dynamics, games with the public, and distribution of gifts.» Project planning, stakeholder management, hiring and team coordination, closing with suppliers, logistics production, budget control, reporting, and closings.

São Paulo

» Manager of the Colaki project, to bring university students closer to culture.» Member of the decision-making council for the direction of the project, carrying out planning, opening, and supervision of 4 POS's within the universities Mackenzie, FAAP, FGV, and FMU.» Prospecting and relationship management with partners such as Free, Heineken, Desperados, and Lucky Strike brands with a focus on activation, branding, and communication material.» Leadership of a sales and communication team with 12 people, responsible for hiring, training, and management.» Idealization and production of actions in POS ́s and social networks, in addition to the implementation of a self-service totem for ticket purchase integrated with all ticket offices in Brazil.» Production of premium areas for international concerts and music festivals in São Paulo.» Closing of contracts for sales activation actions at the national point of sale for Souza Cruz.

São Paulo E Região, Brasil

» Team management with 16 sales representatives, carrying out fashion research in 5 European countries every six months.» Preparation of a commercial plan, prospecting, and relationship with customers to open 104 POS.» Definition of visual identity and merchandising pieces, website development, social media, marketing actions, monitoring of all graphic production.» Trips for field research and analysis of points of sale throughout the country, participating in the creation and development of collections.» Organization and coordination of fashion trade fairs and conventions with the sales team.

Post Graduation Program, Neuroscience And Behavior

Bachelors Degree, Social Communication: Advertising And Publicity