Roberta L. Email & Phone Number

Milan, It

Como, Lombardia, It

Leading Digital Marketing, eCommerce and Customer Service Team (9 FTE), I'm accountable of:- Executive Reporting, on all business and teams growths, challanges and objectives;- Ensure KPIs target achievements in terms of Revenue, Traffics, CR, Brand Rating and so on;- Define Commercial Calendar of www.tessabit.com;- Continue evolve the go to market strategy of direct eCommerce;- Contact and Client Data Base growth;- Define and Manage eCommerce and Digital Marketing PL

Milano, Milano, It

Milano, It

Grassobbio (Bg), It

I'm responsible for driving eCommerce profitable growth, fostering omni-channel initiatives and guaranteeing a solid CRM strategy toward best in class customer experience.

Dublin 2, Ie

Dublin 2, Ie

Dublin 2, Ie

Leading and developing the Content Management & Production practice in Italy (above 20 resources today) part of Content Services area, I'm involved on:- Develop global digital and multi channel marketing strategy for clients, including leading the team performing rigorous analysis to identify potential value and developing the requirements to implement the strategy; with a central focus inhered the content topics and its own performance;- Lead client assessment, evaluating the as-is status in terms of effectiveness and efficiency of brand content and its management, develop cohesive conclusions and present key findings at the executive level;- Provide strategy development and solution development to support new business activities and existing client relationships, including the business cases production- Provide ongoing strategic and operational guidance to support newbusiness activities and existing client relationships - Understand broader CMO agenda and how digital fits within the overall marketing scope

Dublin 2, Ie

Accenture Interactive, part of Accenture Digital, can help brands grow them business in entirely new ways. From digital, customer, and marketing strategy, to analytics and customer experience, to digital content and digital commerce.Responsability as Digital Project Manager (client - Luxury Fashion Brand):- Serving as the primary consultant to client and helping him to make key decisions.- Co-ordinating workflow between internal and external teams.- Leading the content creation team in order to publish new website pages.- Tracking budgets and schedules.- Serving as a bridge between different project teams and departments.- Advising client on how best to achieve their project goals.- Making sure that projects stay within budget and are finished on time.- Putting together accurate project plans.- Ensuring that appropriate resources are in place before a project starts.- Communicating project status effectively to senior managers.- Reporting throughout the lifecycle of the project.- Maintaining project documentation.- Monitoring the work of team resources.- Ensuring the proper allocation of resources to required services

Milan, Mi, It

My role has the responsibility of:- construction and management of online flagship stores for the brand partners- setting and monitoring performance indicators of the online stores (traffic, sales, average order, level of returns, conversion)- planning of commercial calendar, marketing and communications campaign (newsletter & banners)- creation of the digital catalog (sales pricing; product's shooting and description)- selection and loading of contentsI was also in charge as project manager on pre-launch phases of:www.bdbaggies.comwww.spiewak1904.comManaged Sites:From September 2013 to August 2015www.baracuta.com From September 2013 to January 2015www.woolrich.eu www.wpstore.comFrom April 2012 to September 2013 I was responsable for www.morato.it www.gallianostore.comThe Level Group is an end-to-end e-Commerce provider combining a rigorous brand-centric approach with innovative technology to redefine how business is operated online.

São Paulo, Sp, Br

Privalia is a Private Club online that organizes, exclusively for its members, campaigns sale of products from the best brands with discounts up to 70%.Responsibilities of my role:- Production management of sales campaigns;- Reception, accommodation and control of files related to the campaign;- Integration of descriptions, prices and stock in the system- Responsibilities of the data entered;- Creation of the online storefront;- Constant monitoring of the campaign after the go live.

Dottore Magistrale In Design Della Moda, Moda

Art Director, Art Direction

Education record