Roberta Longoni Email & Phone Number

Mendrisio, Canton Ticino, Svizzera

Varese, Italia

• Managing of 220 Full price and Outlet stores, O&O and Franchising, in Italy, Swiss, Russia, Azerbaijan and Arabia;• Define seasonal windows and in store calendar and props for retail stores;• Frequent visit to Retail stores (O&O and Franchsing) to monitor Visual Merchandising standards and to train VM in store and Store mng on guidelines and ensure standards of VM;• Verify the capacity stores in order to re-define the area per each division;• VM budget allocation;• Coordination with style office to define theme s set up and key looks;• Coordination with Buyer and Planning to set up and lauch the in store and window s deliveries;• Coordination with Projects team on store lay out & other store requirements (tools, mannequins, fixtures..);• Coordination with the general manger and retail division to create the new store concept (image, fixtures, capacity..);• Managing of 6 VM coordinator.

Lugano

• Managing of 18 Full price stores, O&O and Franchising in UK, Holland, Czech Rep, Poland, Sweden, Italy, Germany, Belgium, Japan and Korea;• Define seasonal windows and in store calendar for retail stores;• Ensure standards of visual merchandising;• Frequent visit to Retail stores to monitor Visual Merchandising standards and to train VM in store and Store mng on Woolrich guidelines;• Coordination with Projects team on store lay out & other store requirements (tools, mannequins, fixtures..);• Coordination of all VM materials for new stores;• Partner with marketing on in-store marketing events.

Milan Area, Italy

• Provide timely & complete follow through all areas of VM at stores;• Ensure standards of visual merchandising;• Frequent visit to Retail stores and Franchising stores to monitor Visual Merchandising standards;• VM budget allocation;• Coordination with VM team, Operations & Projects team on VM Manuals implementation, store lay out & other store requirements;• Coordination of all VM materials for new stores;• Train and develop visual team, store managers and store level associates on TH visual standards;• Partner with marketing on in-store marketing events.

Treviso

• VM budget allocation;• Define key rigs and merchandise set-ups for all divisions seasonally for retail stores• Met with division heads to discuss upcoming seasonal visual merchandising directives for Geox Europe, Business Unit and EMEA.• Train and develop all store level associates, management, merchandise coordinators, and visual in store in Geox Europe.• Analyze and affect business through product and fixture placement.• Partner with VP's of design and merchandising to create seasonal change-outs.• Train and develop visual team, store managers and store level associates on Geox visual standards.• Responsible for delivering accurate and timely information on all Visual Merchandising aspects• Centrally developing creative guidelines for all showrooms, press days and events globally• Design and development of new global VM tools program.

Milan Area, Italy

• VM budget allocation;• Define merchandise set-up for all divisions seasonally for retail stores• Met with Beauty catergory manager and marketing director to discuss upcoming seasonal visual merchandising directives.• Train and develop all store level associates, management, merchandise coordinators, and visual in store.• Analyze and affect business through product and fixture placement.• Implement the software “SpaceMen” to create the seasonal guide lines.• Train and develop visual team, store managers and store level associates on corporate visual standards.• Responsible for delivering accurate and timely information on all Visual Merchandising aspects• Design and development of new global VM tools programme.• Partner with Marketing of the different brands to launch of the new product.