Roberta Longoni

Roberta Longoni Email and Phone Number

Global Director Visual Merchandiser @ BOGGI MILANO
mendrisio, ticino, switzerland
Roberta Longoni's Location
Italy, Italy
Roberta Longoni's Contact Details

Roberta Longoni personal email

n/a
About Roberta Longoni

Ho avuto la fortuna di trascorrere gli ultimi 12 anni della mia carriera in contesti modernamente organizzati e fortemente orientati al canale Retail. Ho quindi avuto la possibilita’ di arricchire il mio bagaglio professionale e di conoscere al meglio le dinamiche che contraddistinguono il mondo del Fashion Retail. Le tre tappe che piu’ hanno contribuito alla mia formazione sono sicuramente le seguenti: 1. Gruppo Rinascente, un contesto molto strutturato dove l'esperienza si è focalizzata sull'analisi e la lettura dei numeri, sullo studio dei concept di negozio, sull'organizzazione del lavoro basato su procedure e sullo sviluppo di tutti i materiali di comunicazione. 2. Geox, un contesto mondiale dove ho potuto conoscere il mercato europeo, misurandomi con culture e interlocutori differenti (Francia, Benelux, Spagna, UK e Area Tedesca); 3. Tommy, 6 anni come responsabile Visual della filiale italiana dove ho maturato la gestione delle risorse, la formazione, e l'importanza di declinare correttamente le guidelines del HQ sempre in relazione ai fatturati degli stores e all’analisi dei Kpi’s. Attualmente il mio obiettivo e’ quello di proseguire il mio percorso di crescita professionale. Mi considero una persona positiva e dinamica, che non ha difficoltà ad adattarsi ai cambiamenti e che e’ abituata a lavorare per obiettivi. Sono particolarmente predisposta ai rapporti interpersonali, parlo sia l’inglese che il francese e sono ampiamente disponibile a trasferte sul territorio di mia competenza.

Roberta Longoni's Current Company Details
BOGGI MILANO

Boggi Milano

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Global Director Visual Merchandiser
mendrisio, ticino, switzerland
Website:
boggi.com
Employees:
743
Roberta Longoni Work Experience Details
  • Boggi Milano
    Global Director Visual Merchandiser
    Boggi Milano Jul 2018 - Present
    Mendrisio, Canton Ticino, Svizzera
  • Preca Brummel Spa
    Global Director Visual Merchandiser
    Preca Brummel Spa Jul 2016 - Jun 2018
    Varese, Italia
    • Managing of 220 Full price and Outlet stores, O&O and Franchising, in Italy, Swiss, Russia, Azerbaijan and Arabia;• Define seasonal windows and in store calendar and props for retail stores;• Frequent visit to Retail stores (O&O and Franchsing) to monitor Visual Merchandising standards and to train VM in store and Store mng on guidelines and ensure standards of VM;• Verify the capacity stores in order to re-define the area per each division;• VM budget allocation;• Coordination with style office to define theme s set up and key looks;• Coordination with Buyer and Planning to set up and lauch the in store and window s deliveries;• Coordination with Projects team on store lay out & other store requirements (tools, mannequins, fixtures..);• Coordination with the general manger and retail division to create the new store concept (image, fixtures, capacity..);• Managing of 6 VM coordinator.
  • Woolrich Europe
    Corporate Visual Merchandising Manager Europe
    Woolrich Europe Oct 2015 - Jul 2016
    Lugano
    • Managing of 18 Full price stores, O&O and Franchising in UK, Holland, Czech Rep, Poland, Sweden, Italy, Germany, Belgium, Japan and Korea;• Define seasonal windows and in store calendar for retail stores;• Ensure standards of visual merchandising;• Frequent visit to Retail stores to monitor Visual Merchandising standards and to train VM in store and Store mng on Woolrich guidelines;• Coordination with Projects team on store lay out & other store requirements (tools, mannequins, fixtures..);• Coordination of all VM materials for new stores;• Partner with marketing on in-store marketing events.
  • Pvh Corp.
    Visual Merchandiser Manager At Tommy Hilfiger Italia
    Pvh Corp. Dec 2010 - Nov 2015
    Milan Area, Italy
    • Provide timely & complete follow through all areas of VM at stores;• Ensure standards of visual merchandising;• Frequent visit to Retail stores and Franchising stores to monitor Visual Merchandising standards;• VM budget allocation;• Coordination with VM team, Operations & Projects team on VM Manuals implementation, store lay out & other store requirements;• Coordination of all VM materials for new stores;• Train and develop visual team, store managers and store level associates on TH visual standards;• Partner with marketing on in-store marketing events.
  • Geox
    Senior Visual Merchandiser At Geox Spa
    Geox Jun 2008 - Jun 2011
    Treviso
    • VM budget allocation;• Define key rigs and merchandise set-ups for all divisions seasonally for retail stores• Met with division heads to discuss upcoming seasonal visual merchandising directives for Geox Europe, Business Unit and EMEA.• Train and develop all store level associates, management, merchandise coordinators, and visual in store in Geox Europe.• Analyze and affect business through product and fixture placement.• Partner with VP's of design and merchandising to create seasonal change-outs.• Train and develop visual team, store managers and store level associates on Geox visual standards.• Responsible for delivering accurate and timely information on all Visual Merchandising aspects• Centrally developing creative guidelines for all showrooms, press days and events globally• Design and development of new global VM tools program.
  • Gruppo Rinascente
    Visual Merchandiser Beauty
    Gruppo Rinascente Jul 2004 - Jun 2008
    Milan Area, Italy
    • VM budget allocation;• Define merchandise set-up for all divisions seasonally for retail stores• Met with Beauty catergory manager and marketing director to discuss upcoming seasonal visual merchandising directives.• Train and develop all store level associates, management, merchandise coordinators, and visual in store.• Analyze and affect business through product and fixture placement.• Implement the software “SpaceMen” to create the seasonal guide lines.• Train and develop visual team, store managers and store level associates on corporate visual standards.• Responsible for delivering accurate and timely information on all Visual Merchandising aspects• Design and development of new global VM tools programme.• Partner with Marketing of the different brands to launch of the new product.

Roberta Longoni Skills

Merchandising Fashion Visual Merchandising Luxury Goods Apparel Window Displays Styling Trend Analysis Footwear Trend Store Management Sportswear Abbigliamento Analisi Dei Trend Gestione Punti Vendita Moda Vetrina Abbigliamento Sportivo Denim Commercio Al Dettaglio Calzature Management Tessile Beni Di Lusso Marketing

Roberta Longoni Education Details

Frequently Asked Questions about Roberta Longoni

What company does Roberta Longoni work for?

Roberta Longoni works for Boggi Milano

What is Roberta Longoni's role at the current company?

Roberta Longoni's current role is Global Director Visual Merchandiser.

What is Roberta Longoni's email address?

Roberta Longoni's email address is ro****@****ahoo.it

What schools did Roberta Longoni attend?

Roberta Longoni attended Università Degli Studi Di Milano.

What skills is Roberta Longoni known for?

Roberta Longoni has skills like Merchandising, Fashion, Visual Merchandising, Luxury Goods, Apparel, Window Displays, Styling, Trend Analysis, Footwear, Trend, Store Management, Sportswear.

Who are Roberta Longoni's colleagues?

Roberta Longoni's colleagues are Barbara Balestrini, Francesco Cua, Marco Ratto, Mahmoud Metawea, Giuseppe La Rosa, Tarek Tabboush, Max Gianotti.

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