Roberta Machado Email & Phone Number

• Provide strategic consulting services to hospitality groups, fintech companies, and wellness organizations. • Expertise in operations, corporate event planning, and organizational transformation. • Mentor leaders and teams to foster innovation, optimize performance, and align with strategic goals. • Design and deliver lifestyle coaching programs integrating wellness and business development strategies.

United States

• Led and supported the launch team during the opening of The Well, a pioneering wellness space in NYC. • Conducted comprehensive training for the Guest Relations team, ensuring alignment with the brand’s mission and values. • Developed and organized onboarding processes and brand teaching materials to provide employees with an immersive understanding of holistic wellness and The Well’s offerings. • Provided ongoing mentorship and support to team members, fostering an environment of collaboration and professional growth. • Focused on creating seamless client experiences through efficient operations and staff development.

New York

• Led the successful opening of Catch Las Vegas in partnership with the MGM Group, overseeing all aspects of operations, team training, and execution to deliver an elevated dining experience. • Spearheaded reservation strategy and initiatives, doubling the number of reservations year-over-year while significantly increasing overall sales. • Established and maintained relationships with a high-end clientele base, becoming a trusted point of contact and building loyalty through exceptional service and discretion. • Managed a team of over 50 employees, streamlining daily operations and ensuring adherence to Catch’s high standards for excellence in hospitality. • Collaborated with the executive team to implement innovative strategies that enhanced guest experiences and maximized revenue. • Acted as a mentor and trainer for staff, fostering leadership within the team and creating a culture of professionalism and growth.

Montauk, New York

• Led all operations, including staffing, budgeting, and event management, for a renowned seasonal luxury property. • Built strategic partnerships and executed innovative activations, boosting property recognition and profitability. • Oversaw cross-functional teams to ensure seamless operations across accommodation, dining, and entertainment.

Miami Beach, Florida

• Selected as part of the elite opening team to launch Faena Hotel’s Saxony Bar, a world-renowned luxury venue. • Led all aspects of service operations, ensuring the highest standards of excellence for an exclusive clientele. • Designed and executed comprehensive staff training programs, fostering a culture of exceptional service and teamwork. • Supported the General Manager in cultivating and maintaining relationships with high-profile clients and key stakeholders. • Organized and facilitated private events for A-list celebrities, including serving as the primary liaison for high-profile guests such as Jay-Z and Beyoncé. • Consistently exceeded sales targets, doubling budget expectations through strategic planning and operational excellence.

• Spearheaded the creation and launch of a groundbreaking American Sports Bar concept during the FIFA World Cup, exceeding sales projections by tripling budget expectations within the first six months. • Managed and executed all Quality Control operations across 64 restaurants nationwide, conducting regular site visits to ensure compliance with group standards and operational excellence. • Recruited, hired, and trained a high-performing team, fostering a culture of excellence and accountability. • Oversaw menu development, inventory management, budgeting, scheduling, and all operational processes to ensure seamless execution and outstanding guest experiences. • Delivered innovative strategies that boosted operational efficiency, enhanced customer satisfaction, and drove profitability.

• Successfully launched Tao Group’s new 225-seat steakhouse and sushi concept, achieving annual sales exceeding $8M. • Led a team of 75 employees, managing scheduling, training, and performance development to maintain high operational standards. • Directed all front and back-of-house communications, ensuring seamless coordination and exceptional guest experiences. • Fostered strong local relationships to drive sales and community engagement, consistently exceeding revenue goals. • Actively monitored P&L statements to identify and implement adjustments for increased profitability and efficiency. • Streamlined operational processes and enhanced team productivity through tailored training programs and strategic oversight.

Greater New York City Area

• Rapidly advanced from Delegate Sales to Senior Delegate Sales within three months after exceeding sales targets for a flagship Fintech event. • Built and nurtured strong client relationships, driving business growth for clients and establishing long-term partnerships. • Worked onsite at events, ensuring seamless introductions and connections between clients and investors, facilitating successful business contracts. • Promoted to Networking Manager within six months, overseeing relationship-building strategies across all event sectors, including finance and life sciences. • Collaborated closely with the Managing Director and production teams to ensure flawless event execution, managing operations both pre-event and onsite. • Consistently delivered high-quality networking opportunities, enhancing client satisfaction and event impact.

Curitiba, Brazil

Continuing Education, Event Marketing

Film Editor

Certificate Program

B.A. Communication/Public Relations