Roberta Mcclellan Email & Phone Number

Sacramento, Yolo, Placer, Nevada, El Dorado Counties

Viewpoint Photographic Art Center is working with its many Partner organizations to present a highly inclusive, creative and exciting cultural event in our region--Photography Month Sacramento taking place annually in April. For one month, we'll celebrate the art of photography in its many forms. Hope you can join us! For details on how you can participate, visit our web site at photomonthsac.org.

2015 J Street, Ste. 101, Sacramento, Ca 95811

Working in the visual arts is incredibly rewarding and challenging. Viewpoint Photographic Art Center is the only non-profit of its type in the region. We offer an incredible gallery program (located at J and 20th in heart of midtown), workshops, field trips, lectures and much more. We are working hard to bring the art of photography to the forefront of the visual arts world and to develop new community outreach opportunities and educational programs. The organization is largely volunteer run… Show more Working in the visual arts is incredibly rewarding and challenging. Viewpoint Photographic Art Center is the only non-profit of its type in the region. We offer an incredible gallery program (located at J and 20th in heart of midtown), workshops, field trips, lectures and much more. We are working hard to bring the art of photography to the forefront of the visual arts world and to develop new community outreach opportunities and educational programs. The organization is largely volunteer run, supported not only by very talented people, but also some of the kindest and most sincere people I've ever had the pleasure to work with. As I continue my management services as the Executive Director at Viewpoint, I see an unlimited future for this organization--so much is changing in the world of photography, but also, so much remains the same. It is an exciting and ever-changing art form. I will continue to work closely with the Board of Directors to define and solidify the infrastructure, develop ongoing lines of communication to get the Viewpoint message heard, and to bring new and exciting exhibits to our gallery program. We also continue to seek new community partnerships, sponsorships and support. So please, drop me a line if you'd like to support Viewpoint and all its incredible programs! Show less

Northern California

PROFESSIONAL DRIVE: Over the past 25 years, I have developed a broad range of experience working within both the visual and performing arts. This experience has provided me with the ability to assess an organizations unique qualities and core strengths providing a springboard for effective management and marketing initiatives. I've also been fortunate enough to work with some amazingly creative communications professionals over the years providing a solid base of talent to pull from when… Show more PROFESSIONAL DRIVE: Over the past 25 years, I have developed a broad range of experience working within both the visual and performing arts. This experience has provided me with the ability to assess an organizations unique qualities and core strengths providing a springboard for effective management and marketing initiatives. I've also been fortunate enough to work with some amazingly creative communications professionals over the years providing a solid base of talent to pull from when developing the right team for a contract or project. HOW ITS DONE: Most of the non-profit projects I work on are long-term contracts which require going in on a deep level and integrating with the organization on a daily basis. Contracts may run from six months to many years. Contracts generally include full organizational management but others maybe project based focusing on marketing, fundraising or program development. I look forward to talking with you about the vision for your nonprofit. I prefer a more personal approach, so please drop me a line at roberta@mmgsite.com to discuss your needs. Here's to keeping the arts alive and well! Show less

Nevada City, Ca

The SummerFest 2015 campaign was one of the best I've worked on. From the advertising approach, to the social media campaign and community engagement--very sharp and professional. Worked with a great team to bring it all together. We had a solid turn out for all the concerts presenting 3 amazing classical concerts and three big concerts on the Great Lawn--all at the Nevada County Fairgrounds in Grass Valley. Concerts Under the Stars included Randy Newman, Cirque de la Symphonie and Happy… Show more The SummerFest 2015 campaign was one of the best I've worked on. From the advertising approach, to the social media campaign and community engagement--very sharp and professional. Worked with a great team to bring it all together. We had a solid turn out for all the concerts presenting 3 amazing classical concerts and three big concerts on the Great Lawn--all at the Nevada County Fairgrounds in Grass Valley. Concerts Under the Stars included Randy Newman, Cirque de la Symphonie and Happy Birthday U.S.A.--stellar entertainment. Here's to another great year with the Music in the Mountains folks! http://musicinthemountains.org/ Show less

Sacramento, California Area

During my tenure at the Camellia Symphony Orchestra (CSO) I assisted in the redevelopment of the entire operation from the infrastructure to concert programming, and community outreach. I assisted in developing the very popular Free Family Concert Series with Instrument Petting Zoo, helped launch educational outreach programs, secured community performance contracts for new revenue streams during non-performance months, and grew the grants and sponsorships program by 100%. I was also able to… Show more During my tenure at the Camellia Symphony Orchestra (CSO) I assisted in the redevelopment of the entire operation from the infrastructure to concert programming, and community outreach. I assisted in developing the very popular Free Family Concert Series with Instrument Petting Zoo, helped launch educational outreach programs, secured community performance contracts for new revenue streams during non-performance months, and grew the grants and sponsorships program by 100%. I was also able to increase the season subscriber base from a low of 178 to over 500 at the time of my departure through marketing and public relations efforts. Single ticket sales also grew and stabilized providing CSO with a loyal following of patrons (all during the Great Recession!). It was an exciting time to run a volunteer orchestra in a community that presented many challenges to a classical music organization. Arts institutions all have their cycles of expansion and retraction—new music directors, new management—an ebb and flow. After eleven years of growing and guiding CSO, it was time to take my skills to new levels and new institutions. The Camellia Symphony will always be one of my favorite groups to have worked with—what an incredible group of volunteer musicians and Board Members. Show less

Sacramento, Ca

Working for the Sacramento Metropolitan Arts Commission (SMAC) presented an incredible opportunity for professional growth. The work was demanding, intense and highly public. I worked closely with elected officials, commissioners, staff and volunteers. I began working with SMAC as an independent contractor supporting their various marketing, public relations and event planning needs. Following this one-year period, I applied for, and won, a very competitive multi-year RFP contract to develop a… Show more Working for the Sacramento Metropolitan Arts Commission (SMAC) presented an incredible opportunity for professional growth. The work was demanding, intense and highly public. I worked closely with elected officials, commissioners, staff and volunteers. I began working with SMAC as an independent contractor supporting their various marketing, public relations and event planning needs. Following this one-year period, I applied for, and won, a very competitive multi-year RFP contract to develop a public awareness program for Sacramento arts. It was an exciting contract and our team of professionals garnered a great deal of attention and support. The team consisted of a very talented local graphic designer, Missy Anapolsky of Circle Design, myself as the project architect, media buyer and copywriter, and past SMAC executive director, Rhyena Halpern as the director providing the focus and goals. Together, we created an impactful and far reaching public service campaign that ran for over 3 years. The campaign was entitled: ARTS. Open Daily. It was simple, powerful and all-inclusive. We utilized images from local arts organizations to keep the campaign fresh and real. These images were alternated on a quarterly bases so we could represent as many of the arts organizations as possible. Through the media buys I developed, I was able to receive more than $150,000 in donated media over a three-year period of time which helped expand and sustain the campaign during challenging financial times. It is a campaign and a period of professional growth I will always be proud of. Hats off to all the great work being done by the Sacramento Metropolitan Arts Commission. Show less

Bachelor Of Arts (B.A.), Communications And Art

Inclusion For The Arts: Live Learning Series, Cultural Diversity In The Arts

A fifteen week program with Dr. Melissa Crum. A live, virtual, and interactive learning series for arts organizations where you gain tools.