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Co-Realizzatrice di un programma formativo volto alla realizzazione di se stessi e al futuro successo personale, che prevede i seguenti moduli:- L’uguaglianza di genere: non c’è sesso, colore, religione che vieti di relazionarsi in modo empatico ed educato. Focus sull’applicazione dei medesimi comportamenti nei confronti della natura e dell’ambiente.- L’uso della parola: al posto della forza fisica. Come ottenere di più, dialogando.- L’impegno ripaga: laboratori pratici e stage formativi per vivere l’esperienza diretta del fallimento assicurato.- La curiosità: lezioni pratiche sulle nuove scoperte al di là del calcio- Il Linguaggio: “bella fra, eh? Oh! Che?” come espressioni moderne da usare in contesti adeguati. Focus su come capire il contesto.- La serenità mentale: come ottimizzare i momenti di fancazzismo assoluto, fondamentali alla crescita.- Tesi finale: comportamenti sbagliati - cosa proverei se fossi io a subirli.

Digital Branding / Communication Strategies

Pharma, Athleisure, Sportswear, GDO (food&bev)

Pharma, Consumer Electronics, Insurance, GDO, Fashion (Bosch, Panasonic, Genialloyd, Allianz, Mukki, L'Erbolario, Freddy among others...)- Structuring the projects and offers to the markets assigned- Tiling customer at all stages of decision making- Cross-selling activities. MarCom Activities: - Construction plans for digital marketing and allocation of budgets- Digital PR activities- Study of strategic planning for brand identity and brand restyling- Study and planning of the launch of new services/products- Using all the tools offline and online to increase business visibility (Press , Events , Fairs , ADV , Branding , photo & video, web marketing, digital Communication)- KPI evaluation / trend in sales of services, analitycs reports and verification of eligibility with the established goals , suggesting corrective action if necessary .

Focus on the Food Industry and GDO (EXPO 2015, e-commerce projects in pavilion Italian and pavilion BIO), Cosmetics, Fashion. - Structuring the projects and offers to the markets assigned - Development of go-to-market strategies - Developing partnerships with service providers for strategic business development (eg. Finelco - Radio 105, Virgin Radio, Radio Monte Carlo) - Tiling customer at all stages of decision making. Cross-selling activities. - Organization of events of national importance (inside Expo)Marketing Activities: - Construction plans for digital marketing and allocation of communications budget- Digital PR activities to increase business visibility- Development of marketing strategies oriented to sales (strategic planning to contact Suspect and Prospect) and to the organization of events of national importance. - Study and strategic planning identity / corporate identity renewal- Study and planning of the launch of new services - Using all the tools offline faces increased business visibility and supervision / support to the activities of agencies or third parties to achieve this goal ( Press , Events , Fairs , ADV , Branding , photo & video )- KPI evaluation / trend in sales of services and verification of eligibility with the established goals , suggesting corrective action if necessary .

- Brand awarness- Brand reputation- Digital PR and lead generation strategies- Development of the strategies related to the products launch- Communication B2B- E-commerce strategies and MarCom plans- “Drive to sales” digital strategies- Social Media Strategies

- Management of Public Relations for the Consumer and Corporate branding divisions.- Press office coordination and handling of contacts with Italian/foreign media (distribution of Lumen projects for: Ferrarelle, Istituto Ganassini, Diageo, Manetti&Roberts, Bonduelle, Saiwa Vitasnella among others).- Management of media planning and internal and external communication strategies.- Management and organization of events on behalf of the agency and its clients (international presences, partnerships with institutional bodies, involvement of important celebrities).